You’ve probably heard the saying “The devil is in the details” and never is it truer than in email marketing, where small changes or omissions can make big differences in response, revenue, or even which side of the law you’re on.
Starting next month email marketers will be able to tap into a new resource for getting their burning email questions answered, avoiding rookie mistakes, and enjoying free strategic advice. The Email Experience Council (eec) launches Email Coaching Clinics on [click to continue…]
After fifteen years in email marketing, I recently joined the board of the Email Experience Council (EEC) – the industry association for legitimate email marketing and the nexus of entrepreneurs, executives and experts leading the email marketing world itself.
Shortly before the EEC’s annual Email Evolution Conference earlier this month, the organization sat down with me for a discussion about careers in email marketing. We covered what up-and-coming professionals in email, as well as CMOs and senior execs responsible for the channel, need to know and develop in the way of talent, skills and mindset. That interview follows.
If you’re currently cultivating or considering a career involving email marketing, read on to learn about the great growth opportunities that await.
1. What do you think are the most valuable skills for early- and mid-career marketers to develop today?
The ability to think about the big picture is super important, especially for people early in a career. They are often in a role where they have some very specific tasks – and they are not encouraged to think beyond what they’re supposed to do. It’s important for them to develop that way of thinking early, and not to be afraid to ask questions and get involved in strategy, because that’s what’s going to open doors. [click to continue…]