Email Marketing Automation Strategies, Secrets and Lies

by Karen Talavera on August 25, 2014

Email Marketing Automation

Email automation, the ability to program email campaigns based on behavioral, date or other triggers, is a known revenue-producing powerhouse often generating three to ten-times the ROI of broadcast email. However, it’s almost always easier imagined than done.

In the following interview, I share several thoughts on email automation with Skip Fidura, Client Services Director of ESP dotMailer, on the challenges and conversations faced by email marketers when it comes to making triggered email programs a reality.

Luckily, email service providers like dotMailer are making automated email easier than ever. Read on to learn where to start, what one marketer can realistically expect to do, and what’s myth vs. reality

 

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Six Ways to Fastrack Your Email List Growth (Part 1)

by Karen Talavera on August 8, 2014

Email List GrowthIf you take them aside in confidence and buy them a drink or two, most people working in email marketing will eventually admit there’s a hungry beast they have to deal with that is never full and always has an appetite for more. No matter how much or how often they feed it, it’s a bottomless pit.

What is this monster? It’s none other than your email list! Actually, if you’re treating it right, it’s more like an elite athlete than a monster. Chances are, no matter how many subscribers you already have, you hunger for more. The simple truth: the care and feeding of your email list is a job that’s never done (and shouldn’t be).

The constant need to acquire new email list members is fueled by a few unchanging facts: [click to continue…]

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Three MORE Email Marketing Improvement Challenges for 2014

May 9, 2014

Last month we looked at three email marketing improvement challenges for 2014. This month I want to give you three more that can maximize email’s contribution to your bottom line. Although improving email open and click-through rates seems an ever-present task, I encourage you to expand your focus beyond mere campaign-by-campaign process metrics and try […]

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VIDEO: Email Marketing List Hygiene and Deliverability Essentials for Success (and Pitfalls to Avoid)

April 21, 2014

Chances are you’ve invested a significant amount of time and money building your email marketing list, but are you taking care of it? What exactly should you be doing to ensure email address integrity and maintain list deliverability, and how often?  And what’s the downside of not doing enough – or worse yet – doing […]

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Three Email Marketing Improvement Challenges for 2014

April 8, 2014

With the first quarter of the year behind us already, what will you do to maximize email marketing’s contribution to your bottom line from here on out? Although raising email open and click-through rates seems to be forever on the agenda, there’s a lot more to creating a successful program than focusing on boosting response […]

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4 Content Marketing Approaches for Email Fun and Profit

February 12, 2014

This month I thought I’d share a webinar I recently presented for BrightTALK: 4 Content Marketing Approaches Every Email Program Can Profit From. If you haven’t yet embraced Content Marketing, you’re missing a huge opportunity to create powerful, continuous inbound lead generation and ongoing, lasting customer engagement. Content Marketing isn’t a channel, it’s an approach […]

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A Blueprint for Email Messaging Strategy Success

January 31, 2014

As a marketing channel, email is coming off a banner year! 2013 boasts some of the most significant investment and acquisition activity in the industry’s 20-year history (Salesforce.com acquired ExactTarget for almost $3 billion, Oracle offered $1.58 billion for Responsys). Despite the occasional sensational headline to the contrary, email marketing’s use and popularity continues to […]

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Determining Subscriber Value: What’s a List Member Worth? (Part 2)

December 20, 2013

Last month we explored the first of two important digital marketing list subscriber metrics: CPA, the cost to acquire a new list member (see Part 1 here). I also presented a process for determining your maximum allowable CPA – that is, how much it’s worth paying or investing to acquire new subscribers on a name-by-name […]

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Determining Subscriber Value: What’s A New List Member Worth? (Part 1)

November 30, 2013

I was just paid $16.56 for my email address. You read that right: CVS, the drug and pharmacy chain, paid upwards of $15 to acquire my email address. There I was in my local store buying about $40 worth of health and personal care items when they offered me an instant 20% savings on my […]

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Is Email The Cinderella of Your Marketing?

October 31, 2013

This faithful servant deserves to be treated like royalty instead. Here’s why . . . After over a decade in successful use there is abundant proof that email is not only the connective tissue of all data-driven marketing but also the revenue-producing juggernaut of digital efforts. Yet despite claiming the highest ROI of all direct […]

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