With the first quarter of the year behind us already, what will you do to maximize email marketing’s contribution to your bottom line from here on out? Although raising email open and click-through rates seems to be forever on the agenda, there’s a lot more to creating a successful program than focusing on boosting response and engagement.
Here are three worthy challenges to put in place for the remainder of your marketing and business year that will have you [click to continue…]
This month I thought I’d share a webinar I recently presented for BrightTALK: 4 Content Marketing Approaches Every Email Program Can Profit From.
If you haven’t yet embraced Content Marketing, you’re missing a huge opportunity to create powerful, continuous inbound lead generation and ongoing, lasting customer engagement.
Content Marketing isn’t a channel, it’s an approach which leverages an integrated mix of channels, and it definitely has a place in your email marketing.
View the webinar by clicking “play” above (or in a browser here) to learn why and how to leverage the power of content marketing in email. (If you’re not currently a BrightTALK member, you’ll simply need to complete the free registration first).
Afterwards in case you missed it, this post makes a great follow-up read. Enjoy!