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Viewing posts from: January 2011

2011: Year of Marketing Alignment

by Karen Talavera

01 27, 2011 | Posted in Marketing Vision, Multi-Channel Marketing | 2 comments

Marketing alignment - holistic and working in harmony

photo credit: D.H. Parks

A little over a year ago, I theorized that 2010 would be the Year of Conscious Marketing.  And while I do think it has taken us more than a year to become conscious of how to use the increasingly fragmented and multiplying online marketing avenues available to us, 2010 certainly was a year in which the “what-how-which” and “why” finally began to gel for many business owners and marketing professionals. If 2009 was a watershed year – a year in which a lot of activity and change moved through at once – 2010 was what I called a waterfall year – all that change and activity began to come together in a cohesive flow.  Now, in 2011, it’s time to intentionally direct that flow to achieve our goals and desires.  

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