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Viewing posts from: March 2011

Do you Really Know Your Customers? Marketing to a Rapidly Diversifying Population

by Karen Talavera

03 31, 2011 | Posted in Customer Loyalty, Email Lists, Targeting & Segmentation | 0 comments

The U.S. Census Bureau releases the results of its 2010 census this summer and marketers are advised to prepare for some major demographic shifts. In a recent interview I read of Peter Francese, consultant to advertising megalith Ogilvy & Mather and author of the research report 2010 America, I was surprised to learn:  

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