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Viewing posts from: April 2011

Will You Make The Opt-In Marketing Mindset Shift?

by Karen Talavera

04 30, 2011 | Posted in Audience & List Growth, Customer Loyalty, Email Lists, Email Marketing, Marketing Vision | 1 comments

Opt-In Marketing

photo credit: Berto Garcia

It’s no secret that in the United States at least, we’re obsessed with size. Perhaps stemming from our pioneering roots we equate bigger with better, have a preference for more vs. less (even if it’s far more than we need), and value limitless expanse.  Whether it is due to this mentality or other reasons, a similarly pervasive way of thinking has been the mindset in direct marketing for decades. Yet in an age of awareness about how unfettered human expansion has negatively impacted the environment, times are changing.  Sustainability and austerity are in, conspicuous consumption is out.  There’s a clear quality over quantity movement underfoot and already visible in social media.  I for one say it’s high time this shift made its way fully into email marketing.  

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Three Essential Email Message Types For Your Customer Marketing Mix

by Karen Talavera

04 19, 2011 | Posted in Customer Loyalty, Email Marketing, Messaging Strategy | 0 comments

Essential Email Message

photo credit: mscaprikell

It’s easy to bore your customers to death with email: just send them the same type of message repeatedly and you’ll succeed.  We're often guilty of this when we send our e-newsletter and little (or nothing) else.  And while a newsletter absolutely has a place as a staple in your email marketing program, it should be far from the only type of message you send your customers on a regular basis.  

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