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Viewing posts from: March 2012

Email Like It’s 2012, Not 1999

by Karen Talavera

03 18, 2012 | Posted in Email Lists, Email Marketing, Marketing Vision | 0 comments

Email Like It's 2012, Not 1999Given that all things Internet seem to move at the speed of light and come or go overnight, it’s fairly impressive to see commercial email marketing approaching its fifteenth birthday. I remember first becoming involved in email in 1999 and being impressed then with what was creatively and technically possible – even though dial-up Internet connections still outnumbered broadband! Although anti-spam software and abuse-prevention delivery rules have often thwarted the channel’s technical capabilities (even since its early years - video in email was possible in 2000), there is no excuse to still be mailing like it’s 1999.  

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