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Viewing posts from: April 2012

Could Inactive Email Subscribers Hurt Your Program?

by Karen Talavera

04 30, 2012 | Posted in Email Lists, Email Marketing, Multi-Channel Marketing | 7 comments

inactive email There’s a heated debate in email marketing over what to do with inactive subscribers and whether or not they can seriously  harm a sender’s reputation, deliverability and response enough to justify no longer emailing them.  The passion on both sides of this issue – the potential harmful downside of continuing to mail “inactives” juxtaposed with the potential helpful upside of keeping them on your list – makes this argument one worth taking a closer look at.  

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