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Viewing posts from: July 2012

The Permission vs. Relevancy Debate: Navigating the Murky Waters of Email Append

by Karen Talavera

07 31, 2012 | Posted in Customer Loyalty, Email Lists, Email Marketing | 1 comments

Navigating the Murky Waters of Email Append There’s an ongoing debate over the role of permission in sending marketing email to customers you have a pre-existing business relationship with. Although in recent years opt-in list building practices have clearly been on the rise, there is still no clear legal mandate for opt-in as a standard email marketing practice in the US and many countries.  

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