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Viewing posts from: July 2013

The Truth About Emailing Without Permission

by Karen Talavera

07 15, 2013 | Posted in Email Lists, Email Marketing, Lead Generation | 8 comments

Last month we explored how to begin mailing a list of email addresses gathered both with and without explicit permission. You can read about how to handle the “never-been-emailed” list here. While many email marketers have the best of intentions when it comes to obtaining the clear permission of people they want to email, their inexperience with or reluctance to getting a program started can cause both permission and data to age. But there’s a more serious degree of this problem in which permission is not simply lax or questionable, it is ignored altogether. Hence our conundrum for this month.  

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