This month I thought I’d share a webinar I recently presented for BrightTALK: 4 Content Marketing Approaches Every Email Program Can Profit From.

If you haven’t yet embraced Content Marketing, you’re missing a huge opportunity to create powerful, continuous inbound lead generation and ongoing, lasting customer engagement.

Content Marketing isn’t a channel, it’s an approach which leverages an integrated mix of channels, and it definitely has a place in your email marketing.

View the webinar by clicking “play” above (or in a browser here) to learn why and how to leverage the power of content marketing in email.  (If you’re not currently a BrightTALK member, you’ll simply need to complete the free registration first).

Afterwards in case you missed it, this post makes a great follow-up read. Enjoy!