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Viewing posts categorised under: Blog Marketing

Maximizing Your Blog Sidebar to Build Your Email List

by Karen Talavera

11 15, 2010 | Posted in Blog Marketing, Email Lists, Lead Generation | 0 comments

GreenDaily features Fierce Hugs!

photo credit: fiercehugs

If you’re not using your blog sidebar to request email addresses and other communication touch points from your readers you’re missing out on one of the best and most trustworthy avenues for building your list - essential to increasing engagement, loyalty and sales. Here are the three top blog sidebar elements every marketer using email should never be without:

Get New Blog Posts by Email

Assuming you have interesting - if not remarkable! - content on your blog, your readers will be interested in coming back to read more so make it easy for them. A common method that alerts subscribers when you have new posts is RSS (it stands for Really Simple Syndication). Readers can subscribe to your RSS feed and see in their RSS reader when you have a new post. However, many people still don’t use RSS, so give your readers an option to receive new blog posts via email.  

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How a Blog Can Take Your Marketing to New Heights

by Karen Talavera

08 31, 2010 | Posted in Audience & List Growth, Blog Marketing, Content Marketing, Digital Marketing, Email Marketing, Marketing Vision, Multi-Channel Marketing, Social Media | 4 comments

Creative Commons License photo credit: Evelyn Proimos Most marketers used to think blogs were strictly for writers, authors, and the opinionated.  With the birth of the blog, millions who needed an outlet to vent, pontificate or simply self-publish finally had a platform to do so.  Soon enough, it seemed like everyone and their brother had a blog. At last count (according to Blog Pulse and this site) there are around 130 million blogs on the Internet.  There are only about a million more websites (around 235 million total) than blogs online.  So if it feels like you’re the only one without a blog, you’re not imagining things – blogs are breeding like rabbits. But why blogs for business?  And if you're an entrepreneur or marketer, why should you care?  

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Are Your Blog and Email Friends?

by Karen Talavera

08 26, 2010 | Posted in Blog Marketing, Digital Marketing, Email Marketing | 3 comments

friends

photo credit: seriousbri

Sometimes we get so caught up just keeping our email programs running that we get tunnel vision.  We forget that email is an essential tool in the marketing toolbox, an ingredient in the marketing mix, and not a channel to be kept unto itself. There's been plenty written about integrating email and social media (I know, I wrote some of it!) but what about an even more obvious connection you can make - integrating email with your blog?  Here are three easy ways to do so:  

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