• (561) 738-5138
  • info@synchronicitymarketing.com
Viewing posts categorised under: Creative

Happy Holiday Email! Unconventional Strategies for Success

by Karen Talavera

12 18, 2018 | Posted in Creative, Email Marketing, Messaging Strategy | 0 comments

'Tis the season for holiday email! With brands increasing their sophistication and send volume annually, we were delighted to contribute to Email Monks recent Holiday Email Success Guide. See month-by-month tips to take you from October through January from Karen and the other experts. We still have a ways to go, so don't miss it! Wishing you all the wonders of the season and the Happiest of Holidays from all of us here at Synchronicity Marketing.

See more

Email Design & Coding – The Ultimate Resource List For Remarkable Email Creative

by Karen Talavera

10 27, 2017 | Posted in Creative, Email Marketing, Graphic Design, Resources for Getting It Done | 5 comments

 

Email Design & Coding Ultimate Resource List

rawpixel / Pixabay

If you're involved in email marketing creative, you'll love this! Sure there's a ton of detailed information about design and coding hacks, tips, tactics and tools online; you could be reading for days. What you need is a master list of all the best places to go for that advice, plus the tech and software that make features like video in email, dynamic content, countdown timers, side scrolling and more easily possible. So we were inspired to produce this list of favorites. Bookmark it and explore to your heart's content. And here's to continually raising the bar on really good email!  

See more

Getting the Most From Your Email Marketing Budget: 5 Critical Areas to Invest In

by Karen Talavera

05 31, 2016 | Posted in Audience & List Growth, Creative, Email Lists, Email Marketing, Marketing Automation, Marketing Vision, Metrics | Measuring Results, Strategy | 2 comments

Email Marketing Investments that pay off

geralt / Pixabay

With endless approaches christened “best practices” and infinite blog posts on the latest email optimization tactics, it can be difficult to determine where it’s worth investing your email marketing money and manpower. Questions like these abound:
  • Does my company need abandoned cart/browse campaigns if we’re not an ecommerce or retail marketer?
  • Are reactivation campaigns worth it, or should I just cull unresponsive subscribers from our list?
  • How much marketing automation do I need? Do I need an ESP or MA platform?
  • Do multi-touch campaigns (like a welcome series) outperform single message-campaigns? Is the extra effort to create a series worth it?
  • Would my company benefit from reputation management and delivery services? What’s it worth?
  • Does dynamic content really pay off?
. . . and the list goes on. It’s often said  

See more

10 Emotionally-Provocative Email Subject Lines (and what you should learn from them)

by Karen Talavera

09 30, 2014 | Posted in Creative, Email Marketing, Response Improvement | 0 comments

One of the best ways to engage email subscribers is to connect with them emotionally, although this is often easier said than done. I have spoken and written many times about the importance of creating emotional resonance – either positive or negative – between your message and your audience. It's essential because without some sort of feeling connection to you, at least occasionally, subscribers will become bored by the purely practical often repetitive litany of subject lines cropping up in their inboxes (i.e. 20% savings this week!) and easily tune out.  

See more

Bringing Sexy Back to Email: 3 More Ways to Stand Out in a Crowded Inbox

by Karen Talavera

05 16, 2012 | Posted in Content Marketing, Creative, Email Marketing, Messaging Strategy | 17 comments

Bringin Sexy Back to EmailUnless you overhear a conversation about porn spam, the words “email” and “sexy” don’t get used in the same sentence very often. Email, the loyal silent workhorse of social media, steadfast driver of e-commerce, overshadowed stepsister of search, is more often likened to Martha Stewart – reliable, conservative and past her prime – than Angelina Jolie – slinky, seductive, and unpredictable – although both have built sizable empires of wealth and influence. That is, until now. Oh yeah, we’re finally bringing sexy back to email marketing.  

See more

Are You Speaking the Language of Results?

by Karen Talavera

09 30, 2011 | Posted in Creative, Email Marketing, Lead Generation, Messaging Strategy | 0 comments

Results

photo credit: Rocpoc

It’s probably the number one rookie mistake in advertising and marketing copy writing.  It can tank an otherwise exceptional sales offer to the exact right audience. It’s guaranteed to bore readers and listeners to death, and it’s a downright sin in direct response. What is this ill? It is writing or talking about – or to – ourselves rather than our potential and current customers.  In other words, speaking in the language of “me” rather than “you”. And it's both so pervasive and toxic that it's exactly why when it comes to much of what you write online – from your email offers to your social media status updates to your product and sales pages – it’s imperative that you answer the question eternally hovering on the tip of your readers’ tongues: WIIFM? (What’s In It For Me?) In other words, that you learn to speak the Language of Results.  

See more

Three Tried and True Email Creative Tactics for Instant Visibility in a Crowded Inbox

by Karen Talavera

09 14, 2011 | Posted in Creative, Email Marketing, Messaging Strategy | 2 comments

Does your email creative stand out like this?

photo credit: shahsjunkie

With email inboxes more crowded than ever before, simply arriving successfully is half the battle.  Assuming you routinely have good deliverability, the second half of that battle is standing out in a crowd. The majority of email users (more than 70% by some estimates) view the lineup of email messages in their inboxes via preview panes, so only a snapshot of each message is visible either to the right or on the lower half of their screens.  Mobile environments can be even worse, eliminating preview-ability altogether.  

See more

Three Holiday Retail Email Marketing Lessons for Non-Retail Companies

by Karen Talavera

12 20, 2010 | Posted in Creative, Customer Loyalty, Email Marketing | 0 comments

Retail Email

photo credit: doug_wertman

If yours is a services business, B-to-B firm or solo-entrepreneurship, this time of year it can certainly seem like all the marketing focus is on retailers.  Yet just because retail eclipses other industries during the holidays doesn’t mean non-retailers can’t take a few lessons from retail marketers and employ similar strategies in their own communications, especially email. In the spirit of the season, here are three email marketing lessons non-retail businesses can swipe and deploy from holiday retail marketers.  Here’s hoping they enlighten your email for 2011!

Vary frequency and cadence seasonally

Retailers live and die by the holiday gift giving season (hence the term “black Friday” for the day after Thanksgiving, traditionally the biggest shopping day of the year on which many retail businesses that haven’t yet made an annual profit will go from “being in the red” to “being in the black”).  Even before the days of e-commerce, holiday messaging was much more frequent than advertising done at other times of the year.  This increase is easy to see in the email marketing frequency of retailers, which goes from monthly or weekly to as often as weekly or daily during November and December. It may not be at holiday time, but chances are there is a period or there are seasons when it makes sense to increase your  

See more

Avoiding Forgotten Stepchild Syndrome in Email Design

by Karen Talavera

10 14, 2010 | Posted in Creative, Email Marketing | 0 comments

A good day out

photo credit: Pranavian

Thankfully, the days of silo-ed email marketing run by two techies hunched in a shared cubicle wedged into a forgotten corner far from the marketing department are largely over at most companies.  However, marketing email can still suffer from "forgotten stepchild syndrome" when it comes to design.

It's a fair enough question: "Should my email creative match the design/look/feel of my company's website?" Ideally yes, provided your website was created or at least had a face lift in the last few years.  (If it hasn't been touched since 2002, that's a different story.)  But in general, yes, from a creative standpoint your email marketing messages need to be included in your digital family.  

See more

Get Free Updates

Never miss a post! Join for the latest news on email marketing innovations, tips and exclusive event discounts delivered straight to your inbox.
signup
Email: Full Name:

Engage with Karen

Engage Karen by the hour or minute with Clarity. Clarity is a marketplace that connects entrepreneurs with top advisors & industry experts to get strategic advice, industry insight, marketing help or learn a specialized skill to help them grow their business.

Let’s Get Social