Blog
10 Emotionally-Provocative Email Subject Lines (and what you should learn from them)
by Karen Talavera
09 30, 2014 | Posted in Creative, Email Marketing, Response Improvement | 0 comments
One of the best ways to engage email subscribers is to connect with them emotionally, although this is often easier said than done. I have spoken and written many times about the importance of creating emotional resonance – either positive or negative – between your message and your audience. It's essential because without some sort of feeling connection to you, at least occasionally, subscribers will become bored by the purely practical often repetitive litany of subject lines cropping up in their inboxes (i.e. 20% savings this week!) and easily tune out.
Email Marketing Automation Strategies, Secrets and Lies
by Karen Talavera
08 25, 2014 | Posted in Email Marketing | 0 comments
Email automation, the ability to program email campaigns based on behavioral, date or other triggers, is a known revenue-producing powerhouse often generating three to ten-times the ROI of broadcast email. However, it's almost always easier imagined than done. In the following interview, I share several thoughts on email automation with Skip Fidura, Client Services Director of ESP dotMailer, on the challenges and conversations faced by email marketers when it comes to making triggered email programs a reality.
Three MORE Email Marketing Improvement Challenges for 2014
by Karen Talavera
05 09, 2014 | Posted in Email Marketing, Marketing Vision | 0 comments
Last month we looked at three email marketing improvement challenges for 2014. This month I want to give you three more that can maximize email’s contribution to your bottom line. Although improving email open and click-through rates seems an ever-present task, I encourage you to expand your focus beyond mere campaign-by-campaign process metrics and try these program-level objectives on for size instead: 1) Increase Subscriber Engagement Truly increasing subscriber engagement with your email campaigns means much more than merely boosting open and click-through rates, although both are important measures of engagement. It means analyzing open and click-through reach – that is, the proportion of your subscriber base, among all subscribers, who have opened or clicked at least one message over a period of time.
VIDEO: Email Marketing List Hygiene and Deliverability Essentials for Success (and Pitfalls to Avoid)
by Karen Talavera
04 21, 2014 | Posted in Email Lists, Email Marketing, Resources for Getting It Done | 0 comments
4 Content Marketing Approaches for Email Fun and Profit
by Karen Talavera
02 12, 2014 | Posted in Content Marketing, Email Marketing, Messaging Strategy, Response Improvement | 0 comments
This month I thought I'd share a webinar I recently presented for BrightTALK: 4 Content Marketing Approaches Every Email Program Can Profit From.
Is Email The Cinderella of Your Marketing?
by Karen Talavera
10 31, 2013 | Posted in Email Marketing, Marketing Vision | 0 comments