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Viewing posts categorised under: Marketing Vision

Three Big Mistakes to Avoid When Hiring Help

by Karen Talavera

09 10, 2013 | Posted in Digital Marketing, Marketing Vision, Resources for Getting It Done | 0 comments

Melanie Benson Strick teaches how to avoid top 3 mistakes when hiring help After focusing on specific email marketing conundrums over the past several months, the Enlightened eMarketing blog is taking a breather to  focus on a major business conundrum we all face: hiring effective help. This month's guest post on the topic is courtesy of small business optimizer Melanie Benson Strick (pictured here). Melanie's advice isn't just for small businesses: whether you're a solo-preneur, small local enterprise, entrepreneurial start-up, or marketing professional in a large company, everyone eventually needs to hire help. (As you know, here at Synchronicity Marketing we offer digital and email marketing help: if you're wondering how we can become part of your Dream Team let's talk).   

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Three Ways to Make Email Your Marketing Star

by Karen Talavera

03 14, 2013 | Posted in Email Marketing, Marketing Vision, Messaging Strategy | 0 comments

3 Ways to Make Email Your Marketing StarAs marketing channels go, email has always excelled at developing customer relationships. The key to thousands of successful email programs lies not in using the channel as a low-cost broadcasting medium, but as a relationship-building conduit. Email shines brightest when message purpose, timing, offers and value are matched to distinct customer relationship stages. Designing an email program to fit customer relationship stages is often compared to dating. New relationships begin cautiously, with each party sharing limited information until mutual trust is built, then expanding their level of intimacy over time. Just as we don’t jump from first date to marriage, neither should your email marketing program ask too much too soon from your customers.  

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Why Email is a 2013 Marketing Essential & 5 More Email Results-Boosters

by Karen Talavera

01 14, 2013 | Posted in Email Marketing, Marketing Vision, Messaging Strategy, Response Improvement | 0 comments

5 Email Results Boosters for 2013 If you’re like a growing majority of businesses, you've discovered email as the “go to” channel for rapidly accelerating leads into sales, increasing customer engagement and generating revenue on demand.  Enterprises of all kinds engage in email marketing not only because it works, but because it works phenomenally well and fast. There is simply no doubt that email marketing is thriving when you consider these compelling facts:  

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Top Five Ways to Boost Email Marketing Results and Impact in 2013

by Karen Talavera

12 18, 2012 | Posted in Email Marketing, Marketing Vision, Response Improvement | 1 comments

 Top 5 Ways to Boost Email Marketing Results and Impact for 2013There couldn’t be a better time to strategize final changes and improvements to your 2013 email marketing programs as you ready them for launch. In fact, while many of your new year’s email plans may be firmly sketched out, it’s not too late to give them a final polish with these insights and tweaks. Knowing where to amplify, adjust or even contract can take your email marketing programs from “ho-hum” to significantly greater impact on your bottom line in 2013.

Here are my top five recommendations for boosting email marketing results and impact in the coming year. Stay tuned in January for even more ideas to make 2013 your email program’s most successful year yet!  

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Three Email Marketing Bottom-Line Success Metrics No Program Should Be Without

by Karen Talavera

10 11, 2012 | Posted in Email Marketing, Marketing Vision, Metrics | Measuring Results | 1 comments

Bottom Line Email Success Metrics

When it comes to measuring email marketing results, there’s plenty of undue obsession with tracking basic process metrics like deliverability, opens and clicks. While each of those measures is obviously important, it’s the bottom line contribution of email marketing to your business that ultimately matters most.  

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Trial, Tactical or Strategic: How Mature is Your Digital Marketing?

by Karen Talavera

06 29, 2012 | Posted in Digital Marketing, Marketing Vision, Multi-Channel Marketing | 0 comments

The Three Stages of Digital Marketing Maturity There’s a clear correlation between the stage of your organization's digital marketing "maturity" and the effectiveness of your online marketing programs. By "maturity," I mean the level of your organization's sophistication in digital marketing. Most organizations fall into one of three distinct stages at any point in time:  

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Email Like It’s 2012, Not 1999

by Karen Talavera

03 18, 2012 | Posted in Email Lists, Email Marketing, Marketing Vision | 0 comments

Email Like It's 2012, Not 1999Given that all things Internet seem to move at the speed of light and come or go overnight, it’s fairly impressive to see commercial email marketing approaching its fifteenth birthday. I remember first becoming involved in email in 1999 and being impressed then with what was creatively and technically possible – even though dial-up Internet connections still outnumbered broadband! Although anti-spam software and abuse-prevention delivery rules have often thwarted the channel’s technical capabilities (even since its early years - video in email was possible in 2000), there is no excuse to still be mailing like it’s 1999.  

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Creating Emotional Connections in Online Marketing (part 3)

by Karen Talavera

08 31, 2011 | Posted in Audience & List Growth, Digital Marketing, Lead Generation, Marketing Vision, Social Media | 1 comments

In Part 1 of this series you learned about transparency and authenticity. Part 2 explained why creating resonance and cultivating magnetism are essential to generating emotional connections that are real and enduring. Now in the last of this three-part series, let’s look at the final two ingredients that strengthen the emotional bond your market has with you AND each other: community and consistency. In online marketing, making emotional connections is especially important because the digital world is immediate, urgent and can seem impersonal.  It doesn’t give us the time or intimacy to know and trust people like face-to-face interactions do. But there’s good news – the online world also offers an expanded ability to connect with others and develop communities beyond the boundaries of our physical worlds. That’s why community is one of the final essential ingredients to creating emotional connections in your online marketing.  

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Creating Emotional Connections in Online Marketing (part 2)

by Karen Talavera

07 28, 2011 | Posted in Audience & List Growth, Digital Marketing, Lead Generation, Marketing Vision | 1 comments

Creating Emotional Connections with Magnetism

Creative Commons License photo credit: mscaprikell

In Part 1 of this series, I explained that marketing is not simply about hawking your wares. Certainly it’s about communicating what you have to offer, but how you do that is what makes the difference between feast and famine. Whether we know it and like it or not, most decisions in life are fueled at least in part by emotion, and that goes for buying decisions large and small. Our brains are equipped with both reasoning and emotional centers, and each factors into decision making.  More often than not, people buy from emotion and justify with reason, so it’s important to know how to emotionally connect with them. In online marketing, making emotional connections is especially important because the digital world is immediate, urgent and can seem highly impersonal.  It doesn’t give us the time or intimacy to know and trust people like face-to-face interactions do. That contributes to a lack of trust (and unfortunately, fraud) online, so allowing people to get to know you digitally goes a long way toward creating the confidence consumers and business people alike need to buy from you in any channel.  

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Online Marketing Success 101: Creating Emotional Connections (part 1)

by Karen Talavera

06 30, 2011 | Posted in Audience & List Growth, Content Marketing, Customer Loyalty, Digital Marketing, Marketing Vision | 10 comments

Making emotional connections online

Creative Commons License photo credit: Torley

You might read that title and wonder what in the world emotional connections have to do with online marketing or any marketing for that matter.  Isn’t marketing simply about telling people what you have to offer and letting them know how to buy or work with you? Certainly it’s that, but much more.  Whether you realize it or not, most decisions in life are fueled at least in part by emotion, and that goes for buying decisions large and small. Our brains are equipped with both reasoning and emotional centers, and both factor into decision making. More often than not, people buy from emotion and justify with reason, so it’s important to know how to emotionally connect with them. In online marketing, making emotional connections is especially important because the digital world can be fast, furious, and impersonal.  There is a built-in immediacy in digital communication channels that often undermines or bypasses the opportunity to slow down the sale and deepen the consideration process that older, offline channels delivered.  Plus, there’s a huge lack of trust (and fraud) in the digital world so allowing people to get to know you online goes a long way toward creating the confidence consumers and business people alike need before they're willing to buy. So, is it easy to create emotional connections online? The good news is “YES!” thanks largely to social media and content publishing platforms that are faster, simpler and more accessible than ever before. So, how do you do it?  

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