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Viewing posts categorised under: Multi-Channel Marketing

Trial, Tactical or Strategic: How Mature is Your Digital Marketing?

by Karen Talavera

06 29, 2012 | Posted in Digital Marketing, Marketing Vision, Multi-Channel Marketing | 0 comments

The Three Stages of Digital Marketing Maturity There’s a clear correlation between the stage of your organization's digital marketing "maturity" and the effectiveness of your online marketing programs. By "maturity," I mean the level of your organization's sophistication in digital marketing. Most organizations fall into one of three distinct stages at any point in time:  

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Could Inactive Email Subscribers Hurt Your Program?

by Karen Talavera

04 30, 2012 | Posted in Email Lists, Email Marketing, Multi-Channel Marketing | 7 comments

inactive email There’s a heated debate in email marketing over what to do with inactive subscribers and whether or not they can seriously  harm a sender’s reputation, deliverability and response enough to justify no longer emailing them.  The passion on both sides of this issue – the potential harmful downside of continuing to mail “inactives” juxtaposed with the potential helpful upside of keeping them on your list – makes this argument one worth taking a closer look at.  

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The Number One Way to Connect Your Email and Social Media Marketing

by Karen Talavera

05 20, 2011 | Posted in Email Marketing, Multi-Channel Marketing, Social Media | 6 comments

Connect Email and Social Media Marketing

photo credit: kirstyhall

With so many ways to integrate email and social media we have almost unlimited options for leveraging connection between these two powerful conversation marketing channels.  Still, for those at the beginning of the process it pays to know where to start. I’m often asked what the number one way to connect email and social media marketing is, so whether your presence on social media is brand new or you’re an experienced marketer wanting to make sure you don’t overlook the obvious, here’s my answer:

Use email marketing to invite connections on social media

 

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2011: Year of Marketing Alignment

by Karen Talavera

01 27, 2011 | Posted in Marketing Vision, Multi-Channel Marketing | 2 comments

Marketing alignment - holistic and working in harmony

photo credit: D.H. Parks

A little over a year ago, I theorized that 2010 would be the Year of Conscious Marketing.  And while I do think it has taken us more than a year to become conscious of how to use the increasingly fragmented and multiplying online marketing avenues available to us, 2010 certainly was a year in which the “what-how-which” and “why” finally began to gel for many business owners and marketing professionals. If 2009 was a watershed year – a year in which a lot of activity and change moved through at once – 2010 was what I called a waterfall year – all that change and activity began to come together in a cohesive flow.  Now, in 2011, it’s time to intentionally direct that flow to achieve our goals and desires.  

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How a Blog Can Take Your Marketing to New Heights

by Karen Talavera

08 31, 2010 | Posted in Audience & List Growth, Blog Marketing, Content Marketing, Digital Marketing, Email Marketing, Marketing Vision, Multi-Channel Marketing, Social Media | 4 comments

Creative Commons License photo credit: Evelyn Proimos Most marketers used to think blogs were strictly for writers, authors, and the opinionated.  With the birth of the blog, millions who needed an outlet to vent, pontificate or simply self-publish finally had a platform to do so.  Soon enough, it seemed like everyone and their brother had a blog. At last count (according to Blog Pulse and this site) there are around 130 million blogs on the Internet.  There are only about a million more websites (around 235 million total) than blogs online.  So if it feels like you’re the only one without a blog, you’re not imagining things – blogs are breeding like rabbits. But why blogs for business?  And if you're an entrepreneur or marketer, why should you care?  

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Four Ways Email Can Strengthen Relationships in Other Marketing Channels

by Karen Talavera

08 23, 2010 | Posted in Content Marketing, Digital Marketing, Email Marketing, Multi-Channel Marketing | 2 comments

Creative Commons License photo credit: thelittleone417 I preach a lot about getting email out of the silo it’s often relegated to within companies or marketing departments, and these days I think most marketers realize how important good email integration with other marketing (especially digital) channels and sales systems is to success. But once you’ve created a regular email communications program, or developed your smart auto-responders, are you remembering to strategically use email to strengthen and encourage relationships with your list members in other channels?  

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