Coaching

Revenue-Optimized, Problem-Free Email Marketing Is Here

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Synchronicity Marketing offers Private Email and Digital Marketing Coaching,
Mentoring, and Advisory Services at Three Levels


Email Marketing Coaching Email Marketing Coaching Email Marketing Coaching

Click an icon above to jump to a detailed program description or click here for a downloadable Coaching Programs Comparison

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Why Coaching?

What works in email and other inbound digital marketing channels can seem like it’s changing by the hour. One minute email is dead . . . the next it’s producing 50% of your revenue. Social is all the rage, then mobile, then content marketing – but are they all “right” for your business – and what about using them together? It can be confusing if not impossible to diagnose your own problems let alone research, evaluate and reveal the best tactics, tools and vendors to truly optimize revenue.

Could you be making one of these three common mistakes when it comes to your marketing?

  1. The Shotgun
    Flirting with too many different tactics minus commitment to any of them, and after nothing works (which it inevitably won’t), abandoning them all
  2. The Silo
    Rigid, narrow focus on a single “silver bullet” tactic; or, the disjointed use of multiple channels (like email, social media and mobile) without connecting and leveraging them for maximum impact
  3. The “If I Build It They Will Come”
    It’s not enough simply to create an email program if your subscribers aren’t interacting with it.  Inboxes are more crowded than ever before, so what you send to them needs to be designed to  engage

If so, it’s no wonder you might be struggling with or not realizing the full revenue potential of your digital channels!

Synchronicity Marketing’s Coaching Programs steer you clear of these pitfalls and oversights. Coaching  guides you through surmounting the challenges or obstacles you’re facing with expert advice, feedback and education from Karen Talavera.

Then, Karen applies her proprietary signature process for email marketing performance improvement to your existing programs to create an email or multi-channel digital marketing blueprint that makes sense for your business and delivers the results you’ve been dreaming of!

Short on time? Book a Free Consult to Learn More

Yes! I Want to Coach with Karen!

(otherwise, keep reading . . . )

What Will Coaching Do for You?

Here’s just a sample of the goals you can achieve with Coaching from Synchronicity Marketing, many in only a few sessions:

  • Create your email marketing message plan for the month, quarter or year
  • Boost email performance with insight into better offer strategy and program design
  • Implement advanced revenue-producing technologies and tactics such as SendTime Optimization, Real-Time Dynamic Content Customization, or NLP Up-Sell and Cross-Sell Triggers (if you’re not sure what some of these are, we should definitely talk!)
  • Dissect email list hygiene, permission or deliverability problems and diagnose a solution
  • Discover your optimal email and/or social media cadence – timing, frequency and rest intervals
  • Connect email and social media for greater audience reach and channel contribution
  • Implement or integrate content marketing into your mix
  • Gain creative insight via critiques on email message creative, social network pages/presence, and sign-up or landing page design
  • Learn what to measure, properly analyze the metrics you already have, and identify what you’re missing
  • Develop email marketing best practices, internal guidelines, or quality control processes
  • Uncover the best mix of resources (staff or otherwise) to meet your needs and support your growth

Or, we can focus on a key area of your marketing plan week by week, with weekly accountability goals, until you’ve achieved your objectives or feel ready to go it alone.

Wondering which Level is Right For You? Click this button to request your Free Consult

Yes! I Want to Coach with Karen!

Why Karen Should Be Your Coach

Some of the unique advantages Karen delivers over both traditional consultants and email marketing vendor professional services departments are:

  • Real-time strategic direction as you’re implementing new programs or testing new strategies rather than only at a particular point in time
  • In-depth hands-one analysis or project assistance  (i.e., results analysis, creative reviews, etc.)
  • Professional training and education
  • Connections and personal introductions to the leading advanced email applications, specialty services and value-added resources in the industry (such as Send-Time Optimization, Email List Hygiene, Competitive Intelligence, Dynamic Customization and Behaviorally-Driven Email applications and more)
  • An unbiased, vendor-agnostic point of view
  • Assistance with developing detailed action plans for specific programs like Lead Nurturing, New Customer Onboarding, Content Marketing, Testing, or Email Newsletters

Karen Talavera, Lead Coach and President, Synchronicity MarketingKaren Talavera is an experienced email marketing expert with over a decade in online marketing and more than twenty years as a direct marketing professional (see Karen’s many credentials here).

She  comes to the coaching relationship as a partner and outside expert for as long as you need to teach skills, answer questions, brainstorm and collaborate, make recommendations, and challenge your assumptions as necessary to help improve performance and reach your goals. You might work together for a few months or an entire year  – it’s totally up to you.

Karen often works in “hybrid” mode, as a coach-consultant which means you and she will collaborate yet could both individually implement separate tasks or steps in a process.  You get the best of all worlds: advice and expertise when you need it, concrete deliverables, motivation and brainstorming when you’re stuck, and insight to build you and your business to your highest potential.

Customer Testimonials

Here’s what a few of Synchronicity Marketing’s coaching clients have to say about Karen:

NASCAR“Synchronicity Marketing provides a truly best-in-class email marketing coaching program. The personalized attention and insight we received from Karen was instrumental in elevating and growing our team’s knowledge and familiarity of best practices and current trends in the digital space. Her coaching also encouraged us to push ourselves to create better campaigns and ask better questions for our business. We are excited to continue to use what we learned from Karen in our programs and have already noticed success with our internal processes as well as improved metrics from our email marketing campaigns.” NASCAR Partner Marketing Group

Harvey Morris“Karen is an eager and approachable coach – and she has a great ability to take complex topics and put them into understandable terms for every skill level.”Harvey Morris, former Director of Marketing Chicago Convention & Tourism Bureau (CCTB)

As a destination marketing organization, our primary goal is to generate meeting, group and leisure travel business for Arlington Virginia. Karen provided invaluable strategic guidance to help us conceptualize, structure and launch two client e-newsletters applying the latest in online marketing best practices.

Arlington Convention & Visitors BureauOne of the best aspects of Karen’s approach is her initial focus on “big picture” thinking. Long before we talked about anything tactical, she helped us set objectives in extensive detail. Whether applied to our customer data, newsletter content/design, or integration with other online/social media initiatives, Karen’s rich professional experience and insights helped us develop a customized program that will significantly increase client engagement, sales, and long-term loyalty.”– Emily Cassell, Director Arlington Convention and Visitors Service

Want to Discuss Your Particular Challenges? Click this button to request your Free Consult

Yes! I Want to Coach with Karen!

Coaching Program Levels

Want the short-cut? click here for a downloadable Coaching Programs Comparison
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Premium Plus

Premium Plus platinum-level coaching

This if For You If:

  • Your company is already established in multiple digital marketing channels
  • Your business relies heavily on email marketing for revenue whether via e-commerce, lead generation or both
  • There are various departments, people, brands or product areas within your business, all of which need help from time to time
  • You’re a sophisticated marketer ready to take performance to the highest level
  • Your company is rapidly growing and diversifying email and/or other digital inbound marketing programs
  • You’re launching new products, programs, lines of business or brands
  • You’re in crisis, need to solve problems fast, and are under the gun to make it happen!

What’s Included?

  • 28 one-hour, live private sessions by phone, Skype or Google+ Hangout
  • Up to 12 additional project support hours
  • A four-to-eight month flexible program period
  • Shared or private sessions with unlimited participants in each
  • Training and education
  • Creative asset review and guidance
  • Unlimited phone and email support
  • All sessions recorded and archived

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Results Booster

Results Booster gold-level coaching

This if For You If:

  • Your company is experienced in and actively using at least one digital marketing channel
  • You know your marketing is leaving money on the table, but you’re not sure what to tackle first to grow revenue
  • Your business relies on email marketing for a significant portion of sales revenue
  • You’re struggling with growing beyond basic tactics
  • You haven’t been using email, social, or content marketing for very long but want to become expert at it
  • Your company is rapidly growing and diversifying email and/or other digital inbound marketing programs
  • You’re in crisis, need to solve problems fast, and are under the gun to make it happen!

What’s Included?

  • 12 one-hour, live private sessions by phone, Skype or Google+ Hangout
  • Up to 6 additional project support hours
  • A three-to-six month flexible program period
  • Shared or private sessions with up to 8 participants in each
  • Creative asset review and guidance
  • Unlimited email support, limited phone support
  • All sessions recorded and archived

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Kick Starter

Kick Starter - Silver Level Coaching

This if For You If:

  • Your company is already established in multiple digital marketing channels
  • Your business relies heavily on email marketing for revenue whether via e-commerce, lead generation or both
  • There are various departments, people, brands or product areas within your business, all of which need help from time to time
  • You’re a sophisticated marketer ready to take performance to the highest level
  • Your company is rapidly expanding its email or other digital inbound marketing programs
  • You’re in crisis, need to solve problems fast, and are under the gun to make it happen!

What’s Included?

  • 5 one-hour, live private sessions by phone, Skype or Google+ Hangout
  • Up to 3 additional project support hours
  • A one-to-two month flexible program period
  • Shared or private sessions with up to 4 participants in each
  • Limited email support
  • All sessions recorded

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Not Sure Which Level Is Right For You? Need Details and Pricing? Schedule Your Free Coaching Program Consult Today

Yes! I Want to Coach with Karen!