Coaching

Enlightened Emarketing Is Just a Click Away

Synchronicity Marketing offers Private Digital & Email Marketing Coaching, Mentorship and Advisory Services at Multiple Levels
Click on an image below for immediate information on each program

LITE: I Have a Small Project and Need a Few Hours of Guidance PREMIUM: I Need Dedicated Hands-On Help for Multiple=

Why Coaching?

Digital marketing seems like it’s changing by the hour. One minute social media is all the rage, the next, it’s mobile.  Email is dead . . . then alive and well.  It can be confusing if not impossible to figure it out on your own, which is why we see three common mistakes most marketers and business owners routinely make when it comes to their digital marketing:

  1. The Shotgun
    Trying too many different tactics without a roadmap for or commitment to any of them, and after nothing works (which it inevitably won’t) abandoning them all
  2. The Silo
    Too narrow a focus on a single “silver bullet” channel; or, the use of multiple online channels that have great synergies (like email and social media) without connecting and leveraging them
  3. The “If I Build It They Will Come”
    It’s not enough simply to create a digital presence or adopt the latest tool or app.  The Internet is a crowded place, whatever you build needs to be intentional, alluring, and complete with invitations to engage.

Enlightened Emarketing coaching steers you clear of these pitfalls and oversights as it guides you through your digital marketing challenges with expert advice, feedback and education from Karen Talavera to create a digital marketing blueprint that makes sense for your business, then prioritize and implement the action plan you develop together.

Why Karen?

Harvey Morris“Karen is an eager and approachable coach – and she has a great ability to take complex topics and put them into understandable terms for every skill level.”Harvey Morris, Director of Marketing Chicago Convention & Tourism Bureau (CCTB)

Arsene Lavaux“Karen is an expert in Integrated Marketing with the highest level of skills available. She has pioneered in bringing the power of email marketing to the forefront of the highest-ROI marketing channels. The extent of her knowledge of email marketing is unfathomable, and so is her professionalism. I recommend Karen for the quality of her work without reservation.” Arsène Lavaux, Jarden Consumer Solutions

Karen Talavera is an experienced digital marketing expert with over a decade in online marketing and more than twenty years as a direct marketing professional (see Karen’s many credentials here).  In fact, she’s not only a member, but she’s also a Senior Fellow of the exclusive Only Influencers invitation-only network of the top thought leaders in online marketing.

More than that, she brings a fresh perspective to digital integrated marketing that is grounded in a foundation of relationship building, service, and synchronicity.  That is, after all, what Enlightened Emarketing is all about – creating a whole greater than the sum of its parts which congruently leverages your message to achieve your business and marketing goals, online AND in alignment with who you are.

Karen comes to the partnership as an expert for as long as you need to teach you skills, answer your questions, brainstorm and collaborate, make recommendations, and challenge your assumptions as necessary to help improve performance and reach your goals. You might work together for a few months or an entire year – maybe even on and off over a year – it’s totally up to you.

Karen often works in “hybrid” mode, as a coach-consultant which means you and she will collaborate together yet could both individually implement separate tasks or steps in a process.  This means you get the best of all worlds: advice and expertise when you need it, concrete deliverables, motivation and brainstorming when you’re stuck, and insight to build you and your business to your highest potential.

What can Digital & Email Coaching Do for You?

Here’s just a sample of the goals you can achieve with Enlightened Emarketing Coaching, many in only a few sessions:

  • Map or review your online marketing message calendar for the month, quarter or year
  • Boost email performance with insight into better offer strategy and program design
  • Dissect poor-performing email or social media campaigns to understand what might be affecting response
  • Discover your optimal email and/or social media cadence – timing, frequency and rest intervals
  • Connect email and social media for greater audience reach
  • Implement or integrate content marketing into your mix
  • Advice and workshop-style critiques on email message creative, social network pages/presence, and sign-up or landing page design
  • Learn what to measure, and analyzing the metrics you may already have
  • Blueprint your email or social media strategy for the year
  • Develop email marketing best practices, internal guidelines, or quality control processes
  • Learn the best mix of resources (staff or otherwise) to meet your needs

Or, we can focus on a key area of your marketing plan week by week, with weekly accountability goals, until you’ve achieved your objectives or feel ready to go it alone.

Coaching Packages Available

 

Lite Coaching

LITE: I Have a Small Project and Need a Few Hours of GuidanceWhen you know you need consistent access to advice over the course of a new project, new job or new business venture you’re ready for a monthly Enlightened Emarketing coaching relationship.  There are two coaching package options: Lite and Premium.

Enlightened Emarketing Lite is for you if:

  • you’re new to email or social media and need a helping hand to begin implementing ongoing programs
  • you mostly know what you’re doing and where you’re going in your email and digital marketing but want to check-in with an expert who can course-correct and provide outside perspective and knowledge exactly when you need it.
  • you’re at an expansion point in your digital marketing and need an unbiased outside perspective or have been away from a particular area of expertise for a while and would like a refresher.

A perfect fit for both newcomers to digital marketing and experienced practitioners, Enlightened Emarketing Lite is a flexible and affordable three month program for taking  your online marketing to the next level you’ve been struggling to reach on your own.

How it Works

  • Ideal for those who need steady yet ongoing guidance and accountability, the Lite package consists of four sessions per month
  • All sessions are conducted by phone or Skype and may be recorded on request
  • Your coaching sessions are scheduled over a thirty-day period so you know exactly when we’ll be meeting, and what each of us is accountable for prior to the next session
  • Each session is about an hour in length, but sessions can be combined on request into longer periods
  • You can use sessions for personalized training on a specific subject or for advice, feedback and collaboration
  • Upgrade to Premium Coaching at any point during the program period

Ready to get started? Click the button below to request your free no-obligation Digital Marketing Breakthrough Session phone consult to see if the Lite Package is right for you.

Yes! I Want to Coach with Karen!

Premium Coaching

PREMIUM: I Need Dedicated Hands-On Help for Multiple=Enlightened Emarketing Premium is designed for marketers needing in-depth, ongoing assistance implementing email, social media, content, or integrated digital programs.  It’s also a great fit for agencies and service providers seeking a regularly-available digital marketing expert as a virtual staff member.

It’s ideal for you if you need continuous guidance, collaboration, feedback or project implementation assistance.  It’s perfect for periods of intense activity involved with new project, product, channel or business launches and especially in those cases, ensures you lay a strong foundation for ongoing programs and systematize processes as much as possible in order to gain ongoing digital marketing leverage.

Ideal for the digital marketing professional or independent business owner, Enlightened Emarketing Premium offers the depth, frequency and accelerated pace you need to move quickly from concept to reality so you can rapidly reap the fruits of your labors – more prospects, customers and revenue!

How it Works

  • The Premium package consists of eight sessions per month
  • Advisory/education sessions are conducted by phone or Skype and may be recorded on request
  • Up to four sessions may be allocated to non-advisory support (such as analysis of your programs or the development of recommendations, etc.)
  • Your coaching sessions are scheduled over a thirty-day period so you know exactly when we’ll be meeting, and what each of us is accountable for prior to the next session
  • Each session is about an hour in length, but sessions can be combined on request into longer periods
  • You can use sessions for personalized training on a specific subject or for advice, feedback and collaboration

Ready to get started? Click the button below to request your free no-obligation Digital Marketing Breakthrough Session phone consult to see if the Premium Package is right for you.

Yes! I Want to Coach with Karen!