The Email & Social Media Flight Accelerator

Are you ready to end online overwhelm with an EASY and CLEAR system for creating your email, social media and content marketing programs fast, efficiently and congruently to boost your online marketing revenue and visibility?

The Mile High Email & Social Media Flight Accelerator

Course includes five audio classes, a recorded Q&A session and a bonus class each on audio CD plus printed transcripts and a CD-ROM containing digital worksheets, templates and tools

The Mile High Email and Social Media Flight Accelerator is a five-class self-study course providing a flexible blueprint for planning, integrating, implementing and earning more from your online marketing (scroll down for detailed class descriptions)

This course is ideal for you if

You’re overwhelmed just thinking about getting email, a blog and social media up and running.

You don’t have a clue where to turn for email marketing, blogging, social media marketing and list management resources, where to turn first, or who the best people to help you are.

There isn’t enough time to expand your online marketing AND run your day-to-day business. After all, you ARE the business! (hint: this is one of the biggest myths of online marketing and this product will bust it!)

As soon as you’ve sent your latest e-newsletter or email campaign, it’s time to start the next one. It seems impossible to get ahead and actually chart a long-term customer contact strategy.

You’re challenged to learn new marketing channels on your own, but if you could get fast, structured education you could outsource programs to an assistant or agency.

You struggle with what to say and how to best say it on Facebook, Twitter, or in your email. And the prospect of having to figure out what to write on a blog – let alone keep up with it – seems daunting.

You feel resistance to starting a blog, email program, Facebook page or YouTube channel even though you want to.

How You Benefit, What You’ll Learn

These are just a few of the valuable nuggets you’ll take away from this course:

Understand the tools and processes for using email, social and content fast and affordably
Discover who your target audience really is, what they crave and how to get your message across so it resonates in multiple channels at once
Why Content is so important in online marketing, how to take stock of what you have, and ways to get started without investing huge amounts of time in content creation
A fluid method for connecting email, social media, blogs and more to create online marketing LEVERAGE that boosts results!
Meaningful metrics for measuring and tracking your results

Naturally, the more you apply what you learned, the better and faster your results!

Here are the SPECIFICS of the Email & Social Media Flight Accelerator:

Five 75-minute Training Classes

Each audio CD will walk through, step-by-step, a different learning module or two (outlined below) complete with numerous visuals and real-world examples.

Our Proprietary Online Marketing Content Planner

Multiple templates, worksheets and mind maps for quick and easy online message planning, distribution and leverage including our Online Marketing Content Planner (as shown above in the Liftoff Package), Content Leverage Mind Map, and our Social Media Update Distribution System. Together these tools help you orchestrate, plan and optimize your digital messaging across multiple channels, leverage your content better, and remember what to do when.

Email and Social Media Campaign ROI Calculator

An indispensable measurement and results tracking tool to see if what you’re doing is working and profitable. This spreadsheet provides a great campaign metrics dashboard – you plug in your response numbers, it calculates the key measures for you!

Your personal copy of this as a physical product, which includes:

Five 75-minute training teleclasses plus the bonus Q&A Call on audio CD
Written transcripts of each call
Interactive digital worksheets and templates

Sound good? Guess what? That’s not all!

eWomenNetwork

Bonus Call with Juicy Marketing Expert Lisa Cherney and Ka-Ching Marketing Strategiest Michele PW!

We are positively THRILLED to bring you these leading marketing and copywriting experts as our fabulous guest instructors! While we’ll be giving you all the strategy and tools you need to plan, structure and implement your email and social media marketing, we realize at the same time a major stumbling block is figuring out exactly what to say and how to best say it.

Well, that’s where Lisa and Michele excel! On this bonus call, they’ll guide you through a process for cutting through the hype and getting to the heart of what you uniquely bring to the table in juicy ways that attract exactly the clients you want and resonate with them so they stick around!

Here’s a bit more about Lisa and Michele:

Michele PW (Michele Pariza Wacek) Your $Ka-Ching!$ Marketing Strategist is one of the hottest copywriters and marketing strategists around. Her client list reads like the Who’s Who of Internet Marketing, with names like Mark Victor Hansen, Ali Brown, Alex Mandossian, Melanie Benson Strick and John Assaraf on it. Her latest project? The copywriting genius behind Lisa Sasevich’s 6-Figure Teleclass Secrets launch. What’s her secret? It’s simple – she knows how to write copy and create marketing strategies that GET PEOPLE TO BUY.

Lisa Cherney is the Juicy Marketing Expert and Founder of Conscious Marketing. Having worked with iconic brands like AT&T, Nissan and Lipton at top advertising agencies, it’s not a surprise that even leading marketing and sales experts have turned to Lisa. She is a highly sought after speaker for top events like Market Your Way to Wealth and Bridging Heart & Marketing as well as leading professional associations. Lisa has also shared the stage with experts such as Adam Urbanski, Lisa Sasevich, Matt Bacak, Eric Lofholm, Jill Lublin and Lynn Pierce.

Q&A Call Recording

Once the program is over you’re going to have questions. We’ve put together a recording of the most frequently asked questions that students have after they go through the course material.

Our “Million Dollar Online Marketing Resources Rolodex” of the BEST low or no-cost email, blog and social media tools, solutions, information, software, and applications especially for the solo-preneur or small business including:

Free ways to automate Facebook and Twitter updates weeks in advance, PLUS levage one message over multiple social media networks!
Email marketing systems that include graphic email message templates
No-cost applications to monitor and listen to who’s saying what about your company name, brand name, or products on Twitter and across the Web.
The best blog and Web site platform for optimizing your online presence
Resources for enhancing distribution of your audio and video content
and many more!

Yes! I’m ready to soar with the Email and Social Media Flight Accelerator for $597

Class Descriptions

So now that you know about the Bonuses take a look at the detailed course overview:

CLASS # 1 – FIRE YOUR ENGINES!

You wouldn’t leave on a trip without packing at least the essentials, right? But do you know what the essentials of successful email and social media programs are? You will after this class where you’ll learn:

The time-tested psychology of direct response marketing and the mindset shift to get you there (without it, you’ll never leave the ground)

The 3 pillars of successful direct response, plus the new fourth pillar relevant to online marketing
Why your audience is the most important pillar of all, and how to understand who they really are and what they crave.
The must-have tools, systems and content components for playing to win in this space. How to take inventory of what you have, understand what you need, and devise a plan for getting it.

What goes where – content placement strategies by channel. What works best on a blog? email? Twitter? Facebook? Your site? and why.

CLASS # 2 – CHART YOUR COURSE

For any journey, once you’re packed you want to be clear about where you’re going and how to get there. It’s been proven time and again that people buy for two reasons: to solve problems and to make themselves feel good. Chances are you’ve heard this before. But what you probably don’t know is that regardless of motivation, our human nature is to buy from our hearts, not from our heads.

In other words, people buy the transformational outcome they expect your product or service to deliver. They buy benefits. What they DON’T buy are facts, descriptions, specs and features.

If you’re still struggling with crafting benefit-driven offers and weaving them into a cohesive contact strategy, you’ll want to tune into this call. We’ll show you:

How to keep your eye on the prize: getting clear on objectives and matching them to the right kinds of offers

The process for creating and mapping a messaging strategy, month-by-month, channel-by-channel, in our exclusive templated contact strategy calendar.

3 ways to easily develop and stock your content library (and why you need one) so you’re ahead of schedule and nimble enough to take advantage of new opportunities (they’ll come up when you least expect it!)

The number one way to shift into a benefit-driven mindset BEFORE developing your copy, headlines, and creative

The art and science of timing your communications, realistic lead times for different channels and tactics, and the importance of frequency, sequencing and yes – redundancy by design.

CLASS # 3 (BONUS) – SKYWRITING: CREATE MESSAGES THAT SOAR!

You have your flight plan and you’ve mapped it carefully, now it’s time to fill it in with the offers, content and messages that will create emotional connections and resonance with your target audience. Easier said than done, right?

Our special guests Michele PW and Lisa Cherney understand. They know it can be painful to write your own copy. Why? Most likely because you have no idea what to say about your products or services. Or maybe it’s because you haven’t “owned” your unique transformational outcome yet, and even if you know it, how on earth do you communicate it?

You see, it’s NOT YOUR FAULT your messaging hasn’t been as getting you the results you want. First off, there’s A LOT to learn about direct response copywriting. This isn’t something that just “happens” – many times it takes years of training. And if you don’t have years of training? Well it can really affect your results. That’s why you absolutely won’t want to miss this call because Lisa and Michele will teach you their proven methods for:

How to make your ideal clients feel COMPLETELY understood and that what you’re offering is the ONLY solution for them (What competition? Do this and your competition melts away.)

Easy headline formulas to make coming up with the perfect headline a no brainer (no more struggling and losing money every minute you DON’T have the “right” headline).

What sweet and sour benefits are and why you need BOTH. (Really! If you’re not using both sweet and sour benefits you’re going to be losing business.)

How you can use sweet and sour benefits so your prospects see the value of what you’re selling. (Hint – do this right and you’ll never sound hype-y or sales-y or inauthentic.)

CLASS # 4 – BOOST ACCELERATION

Once you’ve packed the essentials, mapped your flight plan and developed your content and messaging, speeding past your competition boils down to one main thing: gaining LEVERAGE.

Leverage goes beyond influence. It creates advantage, ascendancy, and authority. But, you’ve got to know how to integrate the tools and get them working in tandem to achieve it. Creating leverage in online conversational marketing is about creating a whole greater and more influential than the sum of its individual parts, and certainly greater than your thrust in any one channel.

A thorough understanding of how to not only use but maximize the value of individual online messaging environments like Facebook, Twitter, blogs, and email is a prerequisite to learning how to weave them together for leverage. Because there’s no substitute for basic training in this class you’ll learn:

Awesome FREE little-known tools for automating Twitter, Facebook, LinkedIn and blog updates and messaging.

How to use social media to build your email list while simultaneously using your email list to boost your social media presence and influence, and why integrating the two is a MUST!

Video and audio: getting it out there and making it work for you. The “how” and “where” of leveraged distribution

Four powerful methods for leveraging written content (articles, white papers, and copy) to generate greater online visibility, exposure and site traffic.

The matrix: mapping and tracking your online connections
HINT: This call ALONE is worth the price of the entire course!

CLASS # 5 – TRACK YOUR FLIGHT PATH

Here’s where it’s vitally important to stay on course, but so easy to deviate off course! Now that you’ve gone through all the planning, mapping, creation and connection steps, it’s time for implementation and most of all – measuring your progress.

You wouldn’t fly a plane without constantly monitoring the dashboard – filled with what looks like hundreds of gauges, dials and instruments. The good news is that when you know what to prioritize and where to focus, monitoring your online conversation marketing programs is a heck of a lot easier!

In this final class, we’ll give you the skinny on:

First things first: getting into action. What to delegate, what not to, and how.

The importance of listening, responding, and participating, especially in social media, and how to fit it all in.

Response measurement 101: Email marketing metrics and measurement – measures for success, what you can learn from each, and where to focus measurement efforts.

Response measurement 102: Social media marketing metrics and measurement.

Tracking integration efforts – how to tell if you’re actually gaining thrust or just flying in circles
Continuing the journey: where to go from here and how to get there without loosing altitude.

100% 30-day guarantee Plus you’re protected by our 100% Flight Safety Guarantee – You’ll love how high your marketing will soar with this product or you’ll get your money back! We stand firmly behind our products. We KNOW this product has the potential for transforming your business just as long as you attend the classes and apply what you’ve learned.

But, just in case you don’t agree, you have 30 days from date of purchase to decide if this is for you.

More about Email & Social Media Flight Accelerator Co-Author Mande White

Mande White is the force behind FreeSocialMediaHelp.com where she advises solo-preneurs, authors, speakers and coaches who are confused, lost, or frustrated trying to figure out how to profit and keep up with Twitter, Facebook, LinkedIn and other social media. For the last decade Mande has immersed herself in learning how to make online marketing improve revenue; she has worked in many areas of Internet marketing including performance-based lead generation, co-registration, pay-per-click and search engine marketing. Mande also served for over three years as President of the American Marketing Association South Florida.

Do you still have a few questions?

Q: My business is new and/or I don’t even have a website, can this help me?

A: Yes! In fact it’s better to be doing this now then later. Wouldn’t it be better to start your business off on the right foot fresh out of the gate?

Q: My web site IS making money but I think I could get better results. Will your Flight Accelerator course help me?

A: Yes because chances are you’re not conducting your online messaging in an orchestrated, intentional and integrated fashion. There’s probably a piece you’re missing or maybe something you’re not doing as well as you could be. You’ll be able to take what you learn and tweak your blog, web site, email and social media to ramp up momentum in your results.

Q: I have an email list but it’s really small. Is this for me?

A: Absolutely, because you’re perfectly poised for growth. What you’ll learn will quickly boost your email list volume and awareness of your program. Plus, you’ll learn how to build and segment your list as you go in ways that let you target email and social media loyalists, and reach them in the channel(s) they prefer.