Email Like It’s 2012, Not 1999

March 18, 2012

Given that all things Internet seem to move at the speed of light and come or go overnight, it’s fairly impressive to see commercial email marketing approaching its fifteenth birthday. I remember first becoming involved in email in 1999 and being impressed then with what was creatively and technically possible – even though dial-up Internet [...]

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Are You Speaking the Language of Results?

September 30, 2011

photo credit: Rocpoc It’s probably the number one rookie mistake in advertising and marketing copy writing.  It can tank an otherwise exceptional sales offer to the exact right audience. It’s guaranteed to bore readers and listeners to death, and it’s a downright sin in direct response. What is this ill? It is writing or talking [...]

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Three Tried and True Email Creative Tactics for Instant Visibility in a Crowded Inbox

September 14, 2011

photo credit: shahsjunkie With email inboxes more crowded than ever before, simply arriving successfully is half the battle.  Assuming you routinely have good deliverability, the second half of that battle is standing out in a crowd. The majority of email users (more than 70% by some estimates) view the lineup of email messages in their [...]

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Creating Emotional Connections in Online Marketing (part 3)

August 31, 2011

In Part 1 of this series you learned about transparency and authenticity. Part 2 explained why creating resonance and cultivating magnetism are essential to generating emotional connections that are real and enduring. Now in the last of this three-part series, let’s look at the final two ingredients that strengthen the emotional bond your market has [...]

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Email Variety is the Spice of Inbox Life

August 15, 2011

photo credit: aechempati One of my email seminar students recently asked: “I feel like the only emails my company ever sends are sales messages: like we’re always asking people to buy, buy, buy.  Should we supplement these with other types of email and if so, what?” Don’t feel bad, lack of variety in email marketing [...]

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Creating Emotional Connections in Online Marketing (part 2)

July 28, 2011

In Part 1 of this series, I explained that marketing is not simply about hawking your wares. Certainly it’s about communicating what you have to offer, but how you do that is what makes the difference between feast and famine. Whether we know it and like it or not, most decisions in life are fueled [...]

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Social Media vs. Email Frequency: How Much is Too Much?

July 19, 2011

photo credit: katerha This question was recently posed in a private online marketing group I belong to called Only Influencers: “If I can tweet five times a day, why can’t I email five times a day?” Keep in mind Only Influencers is an invitation-only group of highly experienced and savvy digital marketers (most of the [...]

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Online Marketing Success 101: Creating Emotional Connections (part 1)

June 30, 2011

You might read that title and wonder what in the world emotional connections have to do with online marketing or any marketing for that matter.  Isn’t marketing simply about telling people what you have to offer and letting them know how to buy or work with you? Certainly it’s that, but much more.  Whether you [...]

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Using Social Media to Boost Your Email Marketing

June 22, 2011

photo credit: webtreats I’m often asked what I believe to be the number one way to connect email and social media marketing.  Last month I tackled that question from the starting point of email.  This month I’m addressing it from the perspective of social media. Both connecting email to social and using social to strengthen [...]

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Getting Them to Say “Yes!”

May 30, 2011

photo credit: lukxde One of my recent posts made the case for opt-in over opt-out marketing.  I realize that’s all well and good until it becomes time to convince people to say yes, right? So this month I want to share four insights into what psychologically motivates people to say yes when given the opportunity [...]

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