Three Big Mistakes to Avoid When Hiring Help

September 10, 2013

After focusing on specific email marketing conundrums over the past several months, the Enlightened eMarketing blog is taking a breather to  focus on a major business conundrum we all face: hiring effective help. This month’s guest post on the topic is courtesy of small business optimizer Melanie Benson Strick (pictured here). Melanie’s advice isn’t just […]

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Help! My Email Open Rates Are Falling and Can’t Get Up

August 28, 2013

In my ongoing series of email marketing conundrums, I couldn’t possibly overlook this one: declining email marketing open rates. Although much has been written on the subject, my goal is to provide you with not just a diagnostic checklist for investigating why open rates are falling nor to hand you a “best practices” list of […]

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The Truth About Emailing Without Permission

July 15, 2013

Last month we explored how to begin mailing a list of email addresses gathered both with and without explicit permission. You can read about how to handle the “never-been-emailed” list here. While many email marketers have the best of intentions when it comes to obtaining the clear permission of people they want to email, their […]

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Should You Ask for Email Permission or Forgiveness?

June 30, 2013

You’ve probably heard the familiar saying “It’s better to ask for forgiveness than permission”. All too often I hear from many marketers and business owners who find themselves in this unfortunate position when either just starting their email marketing programs or trying to build their lists. This month’s email marketing conundrum explores the problem of […]

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Keep More Email List Members with Unsubscribe Minimizers

May 28, 2013

Over the next several posts I’ll be addressing a series of email marketing conundrums. A “conundrum” is defined as a puzzling question or problem, and in email there are a few persistent ones I have been asked about on a regular basis since the channel’s earliest days. In fact, these challenges seem to keep so […]

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Measuring Email Marketing Impact: 3 Essential Analyses Every Program Needs

April 23, 2013

Today it’s not enough to know how an individual email campaign performed on a one-time basis.  To learn whether or not your company is deriving true value from email marketing, you need the both broader and deeper perspectives offered by program- and list-level analyses. While standard email campaign performance metrics like delivery, open and click-through […]

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Three Ways to Make Email Your Marketing Star

March 14, 2013

As marketing channels go, email has always excelled at developing customer relationships. The key to thousands of successful email programs lies not in using the channel as a low-cost broadcasting medium, but as a relationship-building conduit. Email shines brightest when message purpose, timing, offers and value are matched to distinct customer relationship stages. Designing an […]

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Why Email is a 2013 Marketing Essential & 5 More Email Results-Boosters

January 14, 2013

If you’re like a growing majority of businesses, you’ve discovered email as the “go to” channel for rapidly accelerating leads into sales, increasing customer engagement and generating revenue on demand.  Enterprises of all kinds engage in email marketing not only because it works, but because it works phenomenally well and fast. There is simply no […]

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Top Five Ways to Boost Email Marketing Results and Impact in 2013

December 18, 2012

  There couldn’t be a better time to strategize final changes and improvements to your 2013 email marketing programs as you ready them for launch. In fact, while many of your new year’s email plans may be firmly sketched out, it’s not too late to give them a final polish with these insights and tweaks. […]

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Three Email Marketing Bottom-Line Success Metrics No Program Should Be Without

October 11, 2012

When it comes to measuring email marketing results, there’s plenty of undue obsession with tracking basic process metrics like deliverability, opens and clicks. While each of those measures is obviously important, it’s the bottom line contribution of email marketing to your business that ultimately matters most. True, if you can’t successfully deliver email to in-boxes […]

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