Tools
Isn’t it great when you don’t have to re-create the wheel? The products in this section are designed exactly for that reason – providing “done for you” templates, worksheets, calculators and more that make planning, implementing and measuring your email and social media campaigns fast, easy and – with many tools priced at under $100 – affordable to even the most independent business owners or new marketers.
See a short description of each tool below or click the links to reach the dedicated product page for each.
Email Marketing Results Tracking Spreadsheet
The Email Marketing Results Tracker is my free gift to you! This downloadable Excel spreadsheet is an easy “dashboard’-style way to record and track the performance of every email campaign you send.
It auto-calculates delivery, open, click-through, and conversion rates for individual messages sent as well as keeps track of revenue-generated on a message-by-message basis. But that’s not all – it goes on to calculate key revenue measures pertinent to email marketing, like Average Order Value and Revenue Per Email, for all your campaigns. No need to re-create the wheel, this is done for you! Simply input your quantity sent, your response numbers, and the revenue generated by your campaign. The spreadsheet does the rest.
Click here to download the Email Marketing Results Tracker and enjoy!
The Online Marketing Content Planner
The ultimate in convenience, the Online Marketing Content Planner is a down-loadable calendar for creating your annual email, blog, video, and social media publishing schedule for the year.
This easy-to-use, totally customizable content and message planner works like an editorial calendar (see full details here) for your online messaging.
It is your central hub for brainstorming and recording the publication dates and topics of your articles, videos, messages and status updates which you’ll distribute and send through your e-zine, email marketing program, blog, YouTube, Facebook, Twitter and more.
At just $97, this tool is yours to keep, modify and use for years to come! Comes with or without add-on coaching (see options)
Online Marketing Content Planner 
“Karen is diligent in staying on top of her field, having explored not only email marketing as a specific practice but moreover how to integrate it with social media and other digital avenues in order to create a holistic online marketing approach any small business or solo entrepreneur can implement with great success. That’s the ‘synchronicity’ in her company Synchronicity Marketing.”
“Karen’s presentation was AMAZING! She had a clear method of explaining the synchronicity between the various forms of marketing. Then she tied it up with usable steps to more effectively use email in conjunction with social media to build great customer relationships. Thanks Karen for such great information!”
“I am so thankful for the materials Mande and Karen have put together in the Mile High Email & Social Media Flight Accelerator program. The world of Social Marketing can put anyone into overwhelm and confusion. The step-by-step processes explained in this product create easy to accomplish tasks that anyone can do in their own time schedule. Thank you ladies — you are the best!”
“Karen is a knowledgeable direct marketing professional. She met with us once for a day to get an overview for what our objectives were and then very shortly thereafter put together a comprehensive email marketing plan of action for us.”
“Karen is an eager and approachable coach – and she has a great ability to take complex topics and put them into understandable terms for every skill level.”
“Thanks so much for your good work in putting together the Email & Social Media Flight Accelerator. I think it came at just the perfect time to get me started on something I should have done a year or more ago.”
