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Showing posts tagged with: conversion

55 Ways to Benefit Your Business With Content Marketing [Infographic]

by Karen Talavera

05 31, 2017 | Posted in Audience & List Growth, Content Marketing, Customer Loyalty, Lead Generation, Strategy | 0 comments

55 Proven Ways to Use Content Marketing There is a reason over 85% of all marketers worldwide are using content marketing to generate more sales. On average, consumers engage with 11.4 pieces of content before making a purchase. Moreover, up to 80% of all users only focus on organic results and ignore all paid ads. Digital advertising has only 11% of the average business marketing budget today, while content marketing has 13% and is expected to only increase in the coming years. Furthermore, email marketing is an ideal channel for promoting, distributing, and multi-purposing your content. Email and content marketing are natural complements - they go together as deliciously as  

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Three Email Marketing Bottom-Line Success Metrics No Program Should Be Without

by Karen Talavera

10 11, 2012 | Posted in Email Marketing, Marketing Vision, Metrics | Measuring Results | 1 comments

Bottom Line Email Success Metrics

When it comes to measuring email marketing results, there’s plenty of undue obsession with tracking basic process metrics like deliverability, opens and clicks. While each of those measures is obviously important, it’s the bottom line contribution of email marketing to your business that ultimately matters most.  

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