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Showing posts tagged with: integration

Teaching the Email Marketer How to Fish

by Karen Talavera

08 10, 2016 | Posted in Analytics, Email Marketing, Marketing Tech/Integration, Marketing Vision, Metrics | Measuring Results, Response Improvement | 0 comments

Teaching the Email Marketer to Fish

Lekies / Pixabay

I'm honored to be in the company of email experts like Laura Atkins, David Daniels, Simms Jenkins, Chad White and more in this new piece of email marketing wisdom from Adobe Marketing Cloud on doing email marketing right. Check out Teaching the Email Marketer How to Fish and let me know in comments below what words of wisdom you would add, as well as if you agree or disagree with any of my comments such as:  

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The Number One Way to Connect Your Email and Social Media Marketing

by Karen Talavera

05 20, 2011 | Posted in Email Marketing, Multi-Channel Marketing, Social Media | 6 comments

Connect Email and Social Media Marketing

photo credit: kirstyhall

With so many ways to integrate email and social media we have almost unlimited options for leveraging connection between these two powerful conversation marketing channels.  Still, for those at the beginning of the process it pays to know where to start. I’m often asked what the number one way to connect email and social media marketing is, so whether your presence on social media is brand new or you’re an experienced marketer wanting to make sure you don’t overlook the obvious, here’s my answer:

Use email marketing to invite connections on social media

 

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Are Your Blog and Email Friends?

by Karen Talavera

08 26, 2010 | Posted in Blog Marketing, Digital Marketing, Email Marketing | 3 comments

friends

photo credit: seriousbri

Sometimes we get so caught up just keeping our email programs running that we get tunnel vision.  We forget that email is an essential tool in the marketing toolbox, an ingredient in the marketing mix, and not a channel to be kept unto itself. There's been plenty written about integrating email and social media (I know, I wrote some of it!) but what about an even more obvious connection you can make - integrating email with your blog?  Here are three easy ways to do so:  

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Four Ways Email Can Strengthen Relationships in Other Marketing Channels

by Karen Talavera

08 23, 2010 | Posted in Content Marketing, Digital Marketing, Email Marketing, Multi-Channel Marketing | 2 comments

Creative Commons License photo credit: thelittleone417 I preach a lot about getting email out of the silo it’s often relegated to within companies or marketing departments, and these days I think most marketers realize how important good email integration with other marketing (especially digital) channels and sales systems is to success. But once you’ve created a regular email communications program, or developed your smart auto-responders, are you remembering to strategically use email to strengthen and encourage relationships with your list members in other channels?  

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