• (561) 738-5138
  • info@synchronicitymarketing.com

Blog

Showing posts tagged with: marketing fusion

The Number One Way to Connect Your Email and Social Media Marketing

by Karen Talavera

05 20, 2011 | Posted in Email Marketing, Multi-Channel Marketing, Social Media | 6 comments

Connect Email and Social Media Marketing

photo credit: kirstyhall

With so many ways to integrate email and social media we have almost unlimited options for leveraging connection between these two powerful conversation marketing channels.  Still, for those at the beginning of the process it pays to know where to start. I’m often asked what the number one way to connect email and social media marketing is, so whether your presence on social media is brand new or you’re an experienced marketer wanting to make sure you don’t overlook the obvious, here’s my answer:

Use email marketing to invite connections on social media

 

See more

2011: Year of Marketing Alignment

by Karen Talavera

01 27, 2011 | Posted in Marketing Vision, Multi-Channel Marketing | 2 comments

Marketing alignment - holistic and working in harmony

photo credit: D.H. Parks

A little over a year ago, I theorized that 2010 would be the Year of Conscious Marketing.  And while I do think it has taken us more than a year to become conscious of how to use the increasingly fragmented and multiplying online marketing avenues available to us, 2010 certainly was a year in which the “what-how-which” and “why” finally began to gel for many business owners and marketing professionals. If 2009 was a watershed year – a year in which a lot of activity and change moved through at once – 2010 was what I called a waterfall year – all that change and activity began to come together in a cohesive flow.  Now, in 2011, it’s time to intentionally direct that flow to achieve our goals and desires.  

See more

How a Blog Can Take Your Marketing to New Heights

by Karen Talavera

08 31, 2010 | Posted in Audience & List Growth, Blog Marketing, Content Marketing, Digital Marketing, Email Marketing, Marketing Vision, Multi-Channel Marketing, Social Media | 4 comments

Creative Commons License photo credit: Evelyn Proimos Most marketers used to think blogs were strictly for writers, authors, and the opinionated.  With the birth of the blog, millions who needed an outlet to vent, pontificate or simply self-publish finally had a platform to do so.  Soon enough, it seemed like everyone and their brother had a blog. At last count (according to Blog Pulse and this site) there are around 130 million blogs on the Internet.  There are only about a million more websites (around 235 million total) than blogs online.  So if it feels like you’re the only one without a blog, you’re not imagining things – blogs are breeding like rabbits. But why blogs for business?  And if you're an entrepreneur or marketer, why should you care?  

See more

Are Your Blog and Email Friends?

by Karen Talavera

08 26, 2010 | Posted in Blog Marketing, Digital Marketing, Email Marketing | 3 comments

friends

photo credit: seriousbri

Sometimes we get so caught up just keeping our email programs running that we get tunnel vision.  We forget that email is an essential tool in the marketing toolbox, an ingredient in the marketing mix, and not a channel to be kept unto itself. There's been plenty written about integrating email and social media (I know, I wrote some of it!) but what about an even more obvious connection you can make - integrating email with your blog?  Here are three easy ways to do so:  

See more

The Secret Ingredient for Your Online Marketing to Thrive in 2010 and Beyond

by Karen Talavera

08 26, 2010 | Posted in Marketing Vision | 0 comments

Marketing isn’t about singular tactics, tools and channels anymore, each managed neatly in its own silo (as if it ever was). Don’t limit your perception of digital marketing to adding the latest Web 2.0 gadget to your site or playing in the newest online community. It’s not about figuring out the newest tactic or technology although there are plenty, ranging from YouTube to Twitter to video, blogs, Facebook and Second Life, and then going on to the next one on the list.  

See more

Get Free Updates

Never miss a post! Join for the latest news on email marketing innovations, tips and exclusive event discounts delivered straight to your inbox.
signup
Email: Full Name:

Engage with Karen

Engage Karen by the hour or minute with Clarity. Clarity is a marketplace that connects entrepreneurs with top advisors & industry experts to get strategic advice, industry insight, marketing help or learn a specialized skill to help them grow their business.

Let’s Get Social

Facebook
Twitter
Pinterest
Pinterest
fb-share-icon
LinkedIn
LinkedIn
Share