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Teaching the Email Marketer How to Fish

by Karen Talavera

08 10, 2016 | Posted in Analytics, Email Marketing, Marketing Tech/Integration, Marketing Vision, Metrics | Measuring Results, Response Improvement | 0 comments

Teaching the Email Marketer to Fish

Lekies / Pixabay

I’m honored to be in the company of email experts like Laura Atkins, David Daniels, Simms Jenkins, Chad White and more in this new piece of email marketing wisdom from Adobe Marketing Cloud on doing email marketing right.

Check out Teaching the Email Marketer How to Fish and let me know in comments below what words of wisdom you would add, as well as if you agree or disagree with any of my comments such as:

“‘Engagement’ means not just engaging with a single message at a single point in time, rather, successful engagement will happen continuously, repeatedly, across different types of messages (content vs. promotion) and throughout a subscriber’s relationship with a brand/sender.”

and

“There is still a discord between different pieces of the marketing stack – systems that don’t integrate, data that doesn’t flow from one system or environment to another, lack of APIs between software, etc. For really successful email marketing, we need a seamless flow of data, often generated by, coming from, or stored in other systems, which can empower more relevant campaigns.”

Read on for the entire piece and enjoy!

 

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