Synchronicity Marketing™ provides digital and email marketing strategy, consulting and coaching, training, and outsourced program management. Founded in 2003 by Karen Talavera, the company’s mission is to help organizations optimize their use of email and related digital marketing channels for greater online visibility, new customers and revenue.
Meet Karen Talavera
With over two decades of experience in data-driven, direct response digital marketing Karen has been praised as “a pioneer in bringing the power of email marketing to the forefront” and “diligent in staying on top of her field, mastering email marketing not just as a specific practice but also in conjunction with social media and other digital channels”.
Karen’s unique blend of digital expertise and finely honed direct response marketing mindset has delivered enhanced marketing performance and improved strategy for clients ranging from Google, NASCAR, Bank of the West, Disney, Foremost Insurance, City National Bank, National Instruments and the Chicago Convention and Tourism Bureau to agencies, associations and small businesses.
Karen is well known in the email marketing arena as both an educator and industry leader. She is a board member of the Email Experience Council (eec) of the Direct Marketing Association (DMA), as well as a professional educator and in-company trainer for the DMA.
In 2000 she launched and continues to teach email marketing seminars and certification programs for the Direct Marketing Association (DMA). She is also an instructor for the Association of National Advertisers (ANA), eConsultancy, and MarketingProfs. Throughout her tenure teaching for these and other organizations, Karen has trained thousands of marketing professionals, agencies and business owners on the legal and strategic use of email and related digital channels for maximizing new business, retaining customers and growing revenue.
Karen is an alumnus of the University of Michigan, speaks Spanish and enjoys international travel. In her spare time you’ll find her enjoying South Florida life and pursuing one of her many passions including yoga, meditation and the great outdoors.