We serve both B2C and B2B companies across a broad spectrum of industries with a sweetspot for retail, travel, financial services, healthcare and tech. Our clients are ecommerce-centric and rely on omni-channel marketing to generate new leads, online sales, customer loyalty, and brand growth.
Here’s just a small sample of clients we’ve engaged with and what some of them have to say:
Marketing Director, Platinum Luxury Auctions (real estate)
“Karen was invaluable in my team’s “graduation” from Constant Contact to a more robust, personalized ESP. She was prompt, efficient, technically savvy and also able to explain all of the best practices of email in a way that was easy to understand. She brokered introductions with a new ESP, and when the relationship still wasn’t ideal a year in, helped us to move to a system that meeting all our needs – she’s the definition of “above and beyond.”
On the consulting side, Karen streamlined our data-hygiene processes, worked with us and our designers to craft an effective (and attractive!) email template with appropriate calls to action, and even wrote creative briefs and copy when our small team was overwhelmed with day-to-day work and couldn’t get the time to work on the strategy of our email system. I can’t recommend her highly enough.”
Former CRM Marketing Lead, Amway
“First impressions matter! Having met Karen during an EEC conference in NOLA and being extremely impressed with her knowledge of the full gamut of email marketing, it was she who I sought out to bring on board for Amway Corp eMail Marketing training.
Karen quickly understood my request overview and between the two of us, developed a custom 2-day program which handily addressed specific marketing and data disciplines and best practice processes.
The training program also served the company needs across departments and counties for the present and future staff via Skype and preserved on video. Mission accomplished, job well done!
Kudos to Synchronicity Marketing!”
Marketing Leader in DTC | Healthcare Digital Marketing
“Digital marketing expertise makes the difference between good marketing and great. I’ve had the pleasure of using Karen Talavera and Synchronicity Marketing’s consulting services and highly recommend her for adding value to digital marketing programs and expanding the marketing team’s expertise.”
Digital Communications Manager, Eaton | Former Digital Marketing Manager, Nylabone
“Attended Karen’s seminar on “Email in the Marketing Mix” and found her to be very knowledgeable in all areas of email marketing. Later worked with her agency Synchronicity Marketing to audit our email marketing activities and to help create a road map for our email marketing strategy. I highly recommend her services. “
SVP Sales & Marketing, Indrio Brands
“We hired Karen to audit and assess email marketing for our Hale Groves brand and create a roadmap for future performance improvements and program optimization. Karen is a true professional who puts results and best-of-breed innovations first for her clients, while keeping a realistic eye on their capabilities and adapting her expertise to what’s relevant for their particular industries and business models. Any cataloger or etailer seeking increased revenue and visibility from email and related inbound marketing channels that drive ecommerce would be in good hands with Karen”
Marketing and Customer Experience Expert, Author, Speaker & Advisor
“Karen is a legend. Super-smart modern marketer who is thoughtful, skillful, and joyful. I’ve had the pleasure of collaborating with her on several content projects and thought leadership pieces, and she delivers on time and beyond expectations. Work with her if you can!”
President, Massa & Company | Past President, AMA Chicago
“It was my pleasure to meet Karen and be an attendee at an email workshop she conducted for AMA Chicago. She is a poised professional presenter on Zoom and delivered an engaging workshop on email chock full of actionable insights for our audience of intermediate and beginning level email marketers. She was very easy to work with in coordinating the details for setting up our virtual workshop! The audience rated her so highly we have invited her back to do another workshop on a more advanced email topic.”
Founder & President, dotdigital
“I’ve had the pleasure of working with Karen in several capacities (including serving as a co-Board member of the Email Experience Council), so I’ve seen first hand the value she delivers as a strategist, thought-leader, educator and industry advocate. Karen is a true professional who puts integrity and results first. She’s continually seeking innovative and best-of-breed solutions for her clients that will allow them to achieve their program goals quickly and cost-effectively. Any commerce-driven brand seeking increased revenue and visibility from inbound marketing channels like email would be well advised to invest in Karen’s expertise.”
Managing Director, RPE Origin
“Gosh, I love Karen. In my role as the Chairman of the EEC Board I have been lucky enough to work with Karen for a number of years. What stands out for me is that she is incredibly organized, giving and helpful to the community. I can always count on Karen to step up and help with a program or challenge. Not only to get it done, but hit it out of the park. Her background and knowledge in the space is amazing. Furthermore, I have seen her in action at conferences and events and she is so approachable. Can’t recommend her enough!”
