Synchronicity Marketing™ is a data-driven digital marketing consultancy. Founded in 2003 by Karen Talavera, the company works with both brands and agencies to maximize results from email and related marketing channels for increased online visibility, better-qualified prospects, new customers and revenue.
Meet Karen Talavera
With over two decades of experience in data-driven, direct response digital marketing Karen has been praised as “a pioneer in bringing the power of email marketing to the forefront” and “diligent in staying on top of her field, mastering email marketing not just as a specific practice but also in conjunction with social media and other digital channels”.
She has has been actively involved in shaping the email marketing industry since its inception, first as a member and more recently, as a board member of the Email Experience Council of the DMA. She also sits on the advisory boards of marketing data insight company Yeti Data and nonprofit Cause for Awareness.
Karen pioneered email marketing professional education for the DMA and today boasts nearly 20 years teaching and training for leading associations such as the ANA, eConsultancy and MarketingProfs as well as private clients.
Her unique depth of digital expertise paired with her finely honed direct response mindset has contributed to program strategy and performance improvements for thousands of marketers across brands in financial services, travel, entertainment, SPG, retail and software including Google, Disney Consumer Products, NASCAR, City National Bank, Foremost Insurance, Pearson Education, Amway and many more.
Karen holds a BA in Communication from the University of Michigan, speaks Spanish and enjoys international travel. In her spare time you’ll find her enjoying the outdoors and pursuing one of her many passions including skiing, hiking, riding, meditation and writing.