Education, Talks & Tools
Webinar and Conference Presentations
Presentations and Webinars on Slideshare
Worksheets and Productivity
The Email Marketing Results Tracker (click to download) is our free gift to you! This downloadable spreadsheet is an easy “dashboard’-style tool for tracking and benchmarking the results of every email campaign you send.
It auto-calculates delivery, open, click-through, and conversion rates for messages sent plus keeps track of revenue-generated on a message-by-message basis. Simply input your quantity sent, response numbers and sales by campaign. The spreadsheet does the rest.
Our Newsletter: InSight
Overwhelmed by too much information? Get the latest proven email marketing tactics, strategies and innovations all in one place, plus exclusive access to new free resources, event information and discounts. Sign up at right and don’t forget to check out past issues in the archives below.
Email Message Creative & Design Inspiration
Looking for creative design and layout ideas for a specific marketing objective? Or maybe you just need a few “swipe-and-deploy” examples for emails ideally suited to welcome, abandoned cart, reactivation, or refer-a-friend campaigns?
These massive archives of actual email messages illustrate a particular type of campaign (like welcome or abandoned cart), organized by industry vertical (like retail or banking), best practices in design or all of the above:
Email Design Review by Action Rocket
Fresh Address Email Creative Archive
Pinterest Boards are also a great place to go for inspiration. Check out our favorites:
– Synchronicity Marketing Email campaign swipe file and idea-starters
– Email Marketing Infographics, Stats and Research
– Movable Ink Dynamic content & contextually-relevant (very cool) email
Reports & White Papers
The Six C’s of Permission Email Marketing
5 Steps to Successful Prospecting with Email
The Four Essential R’s of Email Marketing