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Email Design & Coding – The Ultimate Resource List For Remarkable Email Creative
by Karen Talavera
10 27, 2017 | Posted in Creative, Email Marketing, Graphic Design, Resources for Getting It Done | 5 comments
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Why I Attend The Email Evolution Conference (and you should too!)
by Karen Talavera
04 28, 2017 | Posted in Email Marketing, Events, Resources for Getting It Done | 0 comments
5 Reasons to Join Me in New Orleans May 1-3, 2017
New Orleans is on high alert! Thankfully not because of a hurricane this time. Instead, in just one week a force even more powerful will descend on the Big Easy: nearly 500 email marketers converging for three days of education, networking, insight and fun at the 10th Email Evolution Conference. The Email Experience Council (EEC)'s annual event delivers the latest and greatest in everything email – from technology and process solutions, to creative, content, real life success stories and case studies, strategy, state-of-the-channel updates and more. Returning to the Hilton Riverside New Orleans for the second year running, Email Evolution is the go-to conference for mid- and senior level digital and email marketing professionals seeking ways to enhance campaign and channel performance, take their programs to the next level, or stay abreast of innovations, trends and cutting-edge technology. Its invigorating blend of exclusive content, expert advice, inspiring keynotes and exclusive networking delivers a transformational experience that keeps attendees coming back, and helps big brands cost-effectively retain their customers to keep them loyal as well.Planning Your 2016 Email Program? Here’s a Step-by-Step Process for Success
by Karen Talavera
12 07, 2015 | Posted in Email Marketing, Messaging Strategy, Resources for Getting It Done, Response Improvement | 0 comments
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What Can an Email Coach Do For You? (and where to find one)
by Karen Talavera
08 10, 2015 | Posted in Email Marketing, Marketing Vision, Resources for Getting It Done | 0 comments
geralt / Pixabay
Here's how to know if an email marketing coach can help you, how to get the most from coaching, and where to find one
You’ve probably heard the saying “The devil is in the details” and never is it truer than in email marketing, where small changes or omissions can make big differences in response, revenue, or even which side of the law you’re on. Agencies and consultants like us specialize in email marketing strategy and advice, but most require longer-term engagements or are best for companies that rely heavily on email as a revenue-producing channel and need continuous, ongoing support. But what if you just have a few questions? Or are temporarily stuck? Can't find the answers online? Or simply want to pick an expert's brain for a day? The good news is there are solutions to fit an entire spectrum of needs. Read on to learn what to ask your email coach and where to find one (often for free!)VIDEO: Email Marketing List Hygiene and Deliverability Essentials for Success (and Pitfalls to Avoid)
by Karen Talavera
04 21, 2014 | Posted in Email Lists, Email Marketing, Resources for Getting It Done | 0 comments
A Blueprint for Email Messaging Strategy Success
by Karen Talavera
01 31, 2014 | Posted in Content Marketing, Email Marketing, Messaging Strategy, Resources for Getting It Done | 4 comments
As a marketing channel, email is coming off a banner year! 2013 boasts some of the most significant investment and acquisition activity in the industry’s 20-year history (Salesforce.com acquired ExactTarget for almost $3 billion, Oracle offered $1.58 billion for Responsys). Despite the occasional sensational headline to the contrary, email marketing’s use and popularity continues to grow and technical innovations abound.
Three Big Mistakes to Avoid When Hiring Help
by Karen Talavera
09 10, 2013 | Posted in Digital Marketing, Marketing Vision, Resources for Getting It Done | 0 comments
After focusing on specific email marketing conundrums over the past several months, the Enlightened eMarketing blog is taking a breather to focus on a major business conundrum we all face: hiring effective help. This month's guest post on the topic is courtesy of small business optimizer Melanie Benson Strick (pictured here).
Melanie's advice isn't just for small businesses: whether you're a solo-preneur, small local enterprise, entrepreneurial start-up, or marketing professional in a large company, everyone eventually needs to hire help. (As you know, here at Synchronicity Marketing we offer digital and email marketing help: if you're wondering how we can become part of your Dream Team let's talk).
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