Blog
Happy Holiday Email! Unconventional Strategies for Success
by Karen Talavera
12 18, 2018 | Posted in Creative, Email Marketing, Messaging Strategy | 0 comments
'Tis the season for holiday email! With brands increasing their sophistication and send volume annually, we were delighted to contribute to Email Monks recent Holiday Email Success Guide. See month-by-month tips to take you from October through January from Karen and the other experts. We still have a ways to go, so don't miss it! Wishing you all the wonders of the season and the Happiest of Holidays from all of us here at Synchronicity Marketing.
Email Marketing Personalization : The Ultimate Checklist
by Karen Talavera
12 13, 2018 | Posted in Email Marketing, Marketing Automation, Marketing Tech/Integration, Response Improvement | 0 comments
When asked to prioritize one capability that will be most important to marketing in the future, 33% of marketers answered “personalization.” Furthermore, 74% of marketers say targeted personalization increases customer engagement, and that they see an average increase of 20% in sales when using personalized experiences. That’s why Campaign Monitor partnered with Moveable Ink to create this Ultimate Email Marketing Personalization Checklist to help personalization reach humans, not just inboxes!