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Viewing posts from: December 2018

Growth-Driving Email Automation Sequences, Series & Journeys

by Karen Talavera

12 26, 2018 | Posted in Content Marketing, Email Marketing, Marketing Automation | 0 comments

We have a soft spot for B2B marketers because we're one too! Which is why when it comes to email marketing, you can't get enough insights into using marketing automation for the development of intentional, sequenced messaging series and email-driven customer journeys.  In fact, if you attended the awesome MarketingProfs B2B Forum just last month, you saw Karen's presentation  

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Happy Holiday Email! Unconventional Strategies for Success

by Karen Talavera

12 18, 2018 | Posted in Creative, Email Marketing, Messaging Strategy | 0 comments

'Tis the season for holiday email! With brands increasing their sophistication and send volume annually, we were delighted to contribute to Email Monks recent Holiday Email Success Guide. See month-by-month tips to take you from October through January from Karen and the other experts. We still have a ways to go, so don't miss it! Wishing you all the wonders of the season and the Happiest of Holidays from all of us here at Synchronicity Marketing.

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Email Marketing Personalization : The Ultimate Checklist

by Karen Talavera

12 13, 2018 | Posted in Email Marketing, Marketing Automation, Marketing Tech/Integration, Response Improvement | 0 comments

When asked to prioritize one capability that will be most important to marketing in the future, 33% of marketers answered “personalization.” Furthermore, 74% of marketers say targeted personalization increases customer engagement, and that they see an average increase of 20% in sales when using personalized experiences. That’s why Campaign Monitor partnered with Moveable Ink to create this Ultimate Email Marketing Personalization Checklist to help personalization reach humans, not just inboxes!  

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