When asked to prioritize one capability that will be most important to marketing in the future, 33% of marketers answered “personalization.”
Furthermore, 74% of marketers say targeted personalization increases customer engagement, and that they see an average increase of 20% in sales when using personalized experiences. That’s why Campaign Monitor partnered with Moveable Ink to create this Ultimate Email Marketing Personalization Checklist to help personalization reach humans, not just inboxes!
These findings validate what we experience daily in working with email-centric brands: a more personalized email marketing experience remains both an aspirational goal and a multi-faceted challenge.
We know personalized email messages are powerful drivers of revenue and response, yet operationally implementing them isn’t easy and is currently hampered by a shortfall on many fronts: lack of data integration, money, staff, know-how and technology. Mass customization at scale is possible, but marketers are realizing they need to up-level their investment in platforms, staff and planning time to make it so.
Make sure more personalized email marketing is on your 2019 radar, and know that we at Synchronicity Marketing are ready to help you make it a reality!call to action, customized email, email marketing, engagement, personalization