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Trial, Tactical or Strategic: How Mature is Your Digital Marketing?
by Karen Talavera
06 29, 2012 | Posted in Digital Marketing, Marketing Vision, Multi-Channel Marketing | 0 comments
There’s a clear correlation between the stage of your organization's digital marketing "maturity" and the effectiveness of your online marketing programs.
By "maturity," I mean the level of your organization's sophistication in digital marketing. Most organizations fall into one of three distinct stages at any point in time:
Could Inactive Email Subscribers Hurt Your Program?
by Karen Talavera
04 30, 2012 | Posted in Email Lists, Email Marketing, Multi-Channel Marketing | 7 comments
There’s a heated debate in email marketing over what to do with inactive subscribers and whether or not they can seriously harm a sender’s reputation, deliverability and response enough to justify no longer emailing them. The passion on both sides of this issue – the potential harmful downside of continuing to mail “inactives” juxtaposed with the potential helpful upside of keeping them on your list – makes this argument one worth taking a closer look at.
The Number One Way to Connect Your Email and Social Media Marketing
by Karen Talavera
05 20, 2011 | Posted in Email Marketing, Multi-Channel Marketing, Social Media | 6 comments
photo credit: kirstyhall
Use email marketing to invite connections on social media
2011: Year of Marketing Alignment
by Karen Talavera
01 27, 2011 | Posted in Marketing Vision, Multi-Channel Marketing | 2 comments
photo credit: D.H. Parks
How a Blog Can Take Your Marketing to New Heights
by Karen Talavera
08 31, 2010 | Posted in Audience & List Growth, Blog Marketing, Content Marketing, Digital Marketing, Email Marketing, Marketing Vision, Multi-Channel Marketing, Social Media | 4 comments
photo credit: Evelyn Proimos
Most marketers used to think blogs were strictly for writers, authors, and the opinionated. With the birth of the blog, millions who needed an outlet to vent, pontificate or simply self-publish finally had a platform to do so. Soon enough, it seemed like everyone and their brother had a blog.
At last count (according to Blog Pulse and this site) there are around 130 million blogs on the Internet. There are only about a million more websites (around 235 million total) than blogs online. So if it feels like you’re the only one without a blog, you’re not imagining things – blogs are breeding like rabbits.
But why blogs for business? And if you're an entrepreneur or marketer, why should you care?
Four Ways Email Can Strengthen Relationships in Other Marketing Channels
by Karen Talavera
08 23, 2010 | Posted in Content Marketing, Digital Marketing, Email Marketing, Multi-Channel Marketing | 2 comments
photo credit: thelittleone417
I preach a lot about getting email out of the silo it’s often relegated to within companies or marketing departments, and these days I think most marketers realize how important good email integration with other marketing (especially digital) channels and sales systems is to success. But once you’ve created a regular email communications program, or developed your smart auto-responders, are you remembering to strategically use email to strengthen and encourage relationships with your list members in other channels?
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