Viewing posts from: February 2011
Unless you were raised by wolves in the wild, at some point you've learned it is polite to say "Thank You". Not only is it proper etiquette, it's just downright considerate and gracious. Yet for marketers, saying thank you is about much more than just being polite. If you're in the business of building lasting, loyal customer relationships (and if you're not, please question why you're bothering to be in business at all) it's an essential practice that pays both monetary and good will dividends. Without it, you're both at greater risk of customer flight and a sitting duck for the competition.
Good Marketing Manners: The Importance of Saying Thank You
by Karen Talavera
02 16, 2011 | Posted in Customer Loyalty, Marketing Vision | 2 comments