I was recently interviewed by Doug Morneau for his Real Marketing Real Fast Podcast and invite you to give it a listen.  Here are some of the highlights we hit upon:

• Email is going through a massive renaissance
• Let behavior drive what you send. Track subscriber engagement with and response to your email, then follow up with messaging relevant to their content, offer and/or product interests
• Think in terms of normal human dialog vs. "blasting": talk to your subscribers, not at them!
• Have realistic expectations of what email can do. Use it to nurture and build relationships over time vs. expecting single messages to accomplish conversion in one fell swoop
• Understand your customer's journey and align email messaging to key points on it

See more