Wondering what's on the horizon for email marketing in 2020? You're in good company!
I predict 2020 will be the year we see tech-driven email optimization tools accelerate if not become commonplace
. Early-stage AI and machine learning capabilities like send time and language optimization have already existed for about a decade.
I believe we’re on the cusp of an explosion in response-optimization technology.
Not only will it become “standard” in email sending and marketing automation systems, but expected. Best of all, performance email marketers will benefit in multiple ways:
When asked to prioritize one capability that will be most important to marketing in the future, 33% of marketers answered “personalization.”
Furthermore, 74% of marketers say targeted personalization increases customer engagement, and that they see an average increase of 20% in sales when using personalized experiences. That’s why Campaign Monitor partnered with Moveable Ink to create this Ultimate Email Marketing Personalization Checklist to help personalization reach humans, not just inboxes!
I'm honored to be in the company of email experts like Laura Atkins, David Daniels, Simms Jenkins, Chad White and more in this new piece of email marketing wisdom from Adobe Marketing Cloud
on doing email marketing right
Check out Teaching the Email Marketer How to Fish
and let me know in comments below what words of wisdom you would add, as well as if you agree or disagree with any of my comments such as: