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Viewing posts from: December 2019

The Next Big Thing for Email in 2020

by Karen Talavera

12 18, 2019 | Posted in Email Marketing, Marketing Automation, Marketing Tech/Integration, Marketing Vision | 0 comments

Gellinger / Pixabay

Wondering what's on the horizon for email marketing in 2020? You're in good company! I predict 2020 will be the year we see tech-driven email optimization tools accelerate if not become commonplace. Early-stage AI and machine learning capabilities like send time and language optimization have already existed for about a decade. I believe we’re on the cusp of an explosion in response-optimization technology. Not only will it become “standard” in email sending and marketing automation systems, but expected. Best of all, performance email marketers will benefit in multiple ways:  

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