Viewing posts from: April 2013
Measuring Email Marketing Impact: 3 Essential Analyses Every Program Needs
by Karen Talavera
04 23, 2013 | Posted in Email Lists, Email Marketing, Metrics | Measuring Results | 0 comments
Today it’s not enough to know how an individual email campaign performed on a one-time basis. To learn whether or not your company is deriving true value from email marketing, you need the both broader and deeper perspectives offered by program- and list-level analyses. While standard email campaign performance metrics like delivery, open and click-through rates have their place, without looking beyond them the true impact of your email marketing – and opportunities for continuous improvement - will go undetected.