You probably know by now that segmentation improves email marketing performance significantly
, so if you’re still operating primarily in “batch and blast” mode it’s time to start slicing and dicing your subscriber file.
Marketers who practice list segmentation see better open and click-through rates, fewer unsubscribes and better deliverability
. The reasons are obvious: segmentation creates discreet audiences we can laser-target with offers, creative, and information crafted specifically for them, at just the right time. This in turn improves relevancy and