Viewing posts categorised under: Social Media
In Part 1 of this series you learned about transparency and authenticity. Part 2 explained why creating resonance and cultivating magnetism are essential to generating emotional connections that are real and enduring.
Now in the last of this three-part series, let’s look at the final two ingredients that strengthen the emotional bond your market has with you AND each other: community and consistency.
In online marketing, making emotional connections is especially important because the digital world is immediate, urgent and can seem impersonal. It doesn’t give us the time or intimacy to know and trust people like face-to-face interactions do.
But there’s good news – the online world also offers an expanded ability to connect with others and develop communities beyond the boundaries of our physical worlds. That’s why community is one of the final essential ingredients to creating emotional connections in your online marketing.
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photo credit: katerha
This question was recently posed in a private online marketing group I belong to called
Only Influencers:
"If I can tweet five times a day, why can't I email five times a day?"
Keep in mind
Only Influencers is an invitation-only group of highly experienced and savvy digital marketers (most of the industry's "big names" in email already belong) from established and well-known brands, so they were not flippantly, but seriously, pondering the messaging norms we've come to think of as "acceptable" in different online marketing channels. The question and the depth of discussion around it made me think,
Why can't we? And if we can't or don't or won't, why not?
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photo credit: webtreats
I’m often asked what I believe to be
the number one way to connect email and social media marketing. Last month I tackled that question from the starting point of email. This month I'm addressing it from the perspective of social media.
Both connecting email to social and using social to strengthen and grow email matter
because linking email and social media both ways is important. So if you have a strong or growing presence on Facebook, LinkedIn, Twitter or more, what’s the best way to leverage it for expanding your email program?
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photo credit: kirstyhall
With so many ways to integrate email and social media we have almost unlimited options for leveraging connection between these two powerful conversation marketing channels. Still, for those at the beginning of the process it pays to know where to start.
I’m often asked what
the number one way to connect email and social media marketing is, so whether your presence on social media is brand new or you’re an experienced marketer wanting to make sure you don’t overlook the obvious, here’s my answer:
Use email marketing to invite connections on social media
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photo credit: kozumel
On any email list, there will be three populations: the people who love you, the people who like you, and the group who are just hanging in there. Last month I wrote about how to re-engage inactives, but this month I’d like to focus on a far more appealing sector: the people who love you. I call them brand loyalists.
So how do you figure out who's who? Here are five ways to identify brand loyalists on your email list:
- They open more than 80% of your emails. Brand loyalists keep an eye peeled for what you have to say, so when you show up in the inbox they’re curious enough to open and at least skim your message, even if they’re not in the market to buy or respond right then and there.
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photo credit: Evelyn Proimos
Most marketers used to think blogs were strictly for writers, authors, and the opinionated. With the birth of the blog, millions who needed an outlet to vent, pontificate or simply self-publish finally had a platform to do so. Soon enough, it seemed like everyone and their brother had a blog.
At last count (according to Blog Pulse and this site) there are around 130 million blogs on the Internet. There are only about a million more websites (around 235 million total) than blogs online. So if it feels like you’re the only one without a blog, you’re not imagining things – blogs are breeding like rabbits.
But why blogs for business? And if you're an entrepreneur or marketer, why should you care?
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Figuring out whom to follow on Twitter can be time-consuming. With over 75 million Twitter accounts, how on earth do you figure out who you have anything in common with? It’s easy to feel overwhelmed before even getting started.
Twitter, however, is all about engagement, so it pays not to dilly-dally but instead, jump in and begin making those connections. Here’s a three-step process to instantly see who shares your interests so you can decide who to follow and get the conversations flowing!
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