Viewing posts from: April 2012
Could Inactive Email Subscribers Hurt Your Program?
by Karen Talavera
04 30, 2012 | Posted in Email Lists, Email Marketing, Multi-Channel Marketing | 7 comments
There’s a heated debate in email marketing over what to do with inactive subscribers and whether or not they can seriously harm a sender’s reputation, deliverability and response enough to justify no longer emailing them. The passion on both sides of this issue – the potential harmful downside of continuing to mail “inactives” juxtaposed with the potential helpful upside of keeping them on your list – makes this argument one worth taking a closer look at.