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Viewing posts from: October 2010
Are You Pulling the Trigger? (part 2 of 3)
by Karen Talavera
10 30, 2010 | Posted in Customer Loyalty, Email Marketing, Targeting & Segmentation | 0 comments
Creative Commons License photo credit: Mooganic
Welcome and Onboarding: Are You Saying Hello?
I like to think of email in the eyes of the recipient first and foremost as a conversation marketing channel.Avoiding Forgotten Stepchild Syndrome in Email Design
by Karen Talavera
10 14, 2010 | Posted in Creative, Email Marketing | 0 comments
photo credit: Pranavian
Thankfully, the days of silo-ed email marketing run by two techies hunched in a shared cubicle wedged into a forgotten corner far from the marketing department are largely over at most companies. However, marketing email can still suffer from "forgotten stepchild syndrome" when it comes to design.
It's a fair enough question: "Should my email creative match the design/look/feel of my company's website?" Ideally yes, provided your website was created or at least had a face lift in the last few years. (If it hasn't been touched since 2002, that's a different story.) But in general, yes, from a creative standpoint your email marketing messages need to be included in your digital family.Get Free Updates
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