Viewing posts from: June 2012
Trial, Tactical or Strategic: How Mature is Your Digital Marketing?
by Karen Talavera
06 29, 2012 | Posted in Digital Marketing, Marketing Vision, Multi-Channel Marketing | 0 comments
There’s a clear correlation between the stage of your organization's digital marketing "maturity" and the effectiveness of your online marketing programs. By "maturity," I mean the level of your organization's sophistication in digital marketing. Most organizations fall into one of three distinct stages at any point in time: