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Viewing posts categorised under: Email Marketing

2020 Email Marketing Metrics That Matter

by Karen Talavera

08 13, 2020 | Posted in Analytics, Email Marketing, Metrics | Measuring Results | 0 comments

2020 has changed the marketing landscape for brands around the world. The skyrocketing reliance on and growth of virtual online connections presents both challenges and opportunities for organizations still expanding their use of digital marketing, specifically email.  Here's your opportunity to understand the email marketing key performance indicators (KPIs) that truly move the needle and optimize channel response. Tune in as Karen Talavera, President of Synchronicity Marketing joins Dennis Dayman in a discussion about data-driven marketing and its effects on the success of email campaigns. Dennis and Karen explore the email measures that matter, which data brands should track, and why. They also address how the alignment of sales, business development, and marketing teams can help brands reach their revenue goals faster and more efficiently.

In this podcast you'll learn:

  • The basic diagnostic measures essential to all email marketing campaigns
  • What constitutes true email success, and why that ultimate measurement has no one-size-fits-all definition
  • How to align marketing with sales and IT for greater synergy and to avoid silos
  • Why buyer journeys and personas are important to dissect
  • Shifts in email marketing since the pandemic and lockdown
  • Karen's word to the wise for budding email marketers
Click to listen

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The Next Big Thing for Email in 2020

by Karen Talavera

12 18, 2019 | Posted in Email Marketing, Marketing Automation, Marketing Tech/Integration, Marketing Vision | 0 comments

Gellinger / Pixabay

Wondering what's on the horizon for email marketing in 2020? You're in good company! I predict 2020 will be the year we see tech-driven email optimization tools accelerate if not become commonplace. Early-stage AI and machine learning capabilities like send time and language optimization have already existed for about a decade. I believe we’re on the cusp of an explosion in response-optimization technology. Not only will it become “standard” in email sending and marketing automation systems, but expected. Best of all, performance email marketers will benefit in multiple ways:  

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2019 Email Marketing Conference Preview

by Karen Talavera

01 29, 2019 | Posted in Email Marketing, Events | 0 comments

One of the most common questions I see in every email networking and membership group I belong to is “If I can only attend one conference this year, which one should it be?”

It’s a valid and critically important question! Considering that most companies budget for marketing team members to attend just one single event per year, and taking into consideration time out of the office and travel costs, the decision isn’t easy. And feedback can be soooo biased!

 

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Growth-Driving Email Automation Sequences, Series & Journeys

by Karen Talavera

12 26, 2018 | Posted in Content Marketing, Email Marketing, Marketing Automation | 0 comments

We have a soft spot for B2B marketers because we're one too! Which is why when it comes to email marketing, you can't get enough insights into using marketing automation for the development of intentional, sequenced messaging series and email-driven customer journeys.  In fact, if you attended the awesome MarketingProfs B2B Forum just last month, you saw Karen's presentation  

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Happy Holiday Email! Unconventional Strategies for Success

by Karen Talavera

12 18, 2018 | Posted in Creative, Email Marketing, Messaging Strategy | 0 comments

'Tis the season for holiday email! With brands increasing their sophistication and send volume annually, we were delighted to contribute to Email Monks recent Holiday Email Success Guide. See month-by-month tips to take you from October through January from Karen and the other experts. We still have a ways to go, so don't miss it! Wishing you all the wonders of the season and the Happiest of Holidays from all of us here at Synchronicity Marketing.

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Email Marketing Personalization : The Ultimate Checklist

by Karen Talavera

12 13, 2018 | Posted in Email Marketing, Marketing Automation, Marketing Tech/Integration, Response Improvement | 0 comments

When asked to prioritize one capability that will be most important to marketing in the future, 33% of marketers answered “personalization.” Furthermore, 74% of marketers say targeted personalization increases customer engagement, and that they see an average increase of 20% in sales when using personalized experiences. That’s why Campaign Monitor partnered with Moveable Ink to create this Ultimate Email Marketing Personalization Checklist to help personalization reach humans, not just inboxes!  

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Abandonment Recovery Email Strategies for the Non-Retailer

by Karen Talavera

01 26, 2018 | Posted in Email Marketing, Marketing Automation, Messaging Strategy, Response Improvement, Strategy | 0 comments

Cart Abandonment Recovery Email Strategies for the rest of us Shopping cart abandonment emails—aka cart recovery campaigns—have long been a mainstay in the campaign arsenal of retailers and e-tailers, but what about the rest of us? Can we benefit from abandonment recovery campaigns, and should they be an essential in email marketing programs? Brands, companies and products that don’t normally lend themselves to e-commerce or naturally have longer and more winding customer journeys than retail also have engagement and conversion points along the way. If abandoned, these missed conversion opportunities represent lost revenue. So even though “the rest of us” may not have online shopping carts on our websites or an e-commerce business model, it absolutely makes sense to be listening for abandonment signals and responding with recovery email campaigns. Let’s consider a few scenarios and—with insight from those early-adopter retailers— lay down best practices for abandonment recovery that are widely adaptable to nearly any email marketer (click to continue)

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Email Design & Coding – The Ultimate Resource List For Remarkable Email Creative

by Karen Talavera

10 27, 2017 | Posted in Creative, Email Marketing, Graphic Design, Resources for Getting It Done | 5 comments

 

Email Design & Coding Ultimate Resource List

rawpixel / Pixabay

If you're involved in email marketing creative, you'll love this! Sure there's a ton of detailed information about design and coding hacks, tips, tactics and tools online; you could be reading for days. What you need is a master list of all the best places to go for that advice, plus the tech and software that make features like video in email, dynamic content, countdown timers, side scrolling and more easily possible. So we were inspired to produce this list of favorites. Bookmark it and explore to your heart's content. And here's to continually raising the bar on really good email!  

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Email Marketing Sales Tips (my latest podcast interview)

by Karen Talavera

10 02, 2017 | Posted in Email Marketing, Marketing Automation, Marketing Vision, Messaging Strategy, Strategy | 0 comments

Karen Talavera Podcast - Email Sales Tips I was recently interviewed by Doug Morneau for his Real Marketing Real Fast Podcast and invite you to give it a listen.  Here are some of the highlights we hit upon:

  • Email is going through a massive renaissance
  • Let behavior drive what you send. Track subscriber engagement with and response to your email, then follow up with messaging relevant to their content, offer and/or product interests
  • Think in terms of normal human dialog vs. "blasting": talk to your subscribers, not at them!
  • Have realistic expectations of what email can do. Use it to nurture and build relationships over time vs. expecting single messages to accomplish conversion in one fell swoop
  • Understand your customer's journey and align email messaging to key points on it
Click to listen or read the transcript. Then tell me - where do you see email marketing going? What do you agree or disagree with? I'd love to see your thoughts in comments blow. Enjoy!

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Why I Attend The Email Evolution Conference (and you should too!)

by Karen Talavera

04 28, 2017 | Posted in Email Marketing, Events, Resources for Getting It Done | 0 comments

 

5 Reasons to Join Me in New Orleans May 1-3, 2017

New Orleans is on high alert! Thankfully not because of a hurricane this time. Instead, in just one week a force even more powerful will descend on the Big Easy: nearly 500 email marketers converging for three days of education, networking, insight and fun at the 10th Email Evolution Conference. The Email Experience Council (EEC)'s annual event delivers the latest and greatest in everything email – from technology and process solutions, to creative, content, real life success stories and case studies, strategy, state-of-the-channel updates and more. Returning to the Hilton Riverside New Orleans for the second year running, Email Evolution is the go-to conference for mid- and senior level digital and email marketing professionals seeking ways to enhance campaign and channel performance, take their programs to the next level, or stay abreast of innovations, trends and cutting-edge technology. Its invigorating blend of exclusive content, expert advice, inspiring keynotes and exclusive networking delivers a transformational experience that keeps attendees coming back, and helps big brands cost-effectively retain their customers to keep them loyal as well.  

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