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We have a soft spot for B2B marketers because we’re one too! Which is why when it comes to email marketing, you can’t get enough insights into using marketing automation for the development of intentional, sequenced messaging series and email-driven customer journeys.  In fact, if you attended the awesome MarketingProfs B2B Forum just last month, you saw Karen’s presentation on exactly that.

The Time for Email Automation is Now

But like anything that becomes an integral part of business, email is work. We’re far beyond the days of email batch-and-blast when marketers broadcast a campaign, then waited expectedly for returns and sales – which, due to lack of targeting and personalization, often didn’t come. Instead, we’ve graduated to strategically using email to nurture the customer journey by driving as much of it with automation as possible. For example, automation can help you send the right message to the right person at exactly the right time based on known browse behavior or interaction with online content. It allows you to easily personalize your email to create resonance and relevance.

Need Ideas?

This fantastic infographic is full of nurture and drip campaign ideas perfect for B2B marketers, and all the rationale for why you should invest in the marketing automation that powers them. Enjoy!