Blog
The Next Big Thing for Email in 2020
by Karen Talavera
12 18, 2019 | Posted in Email Marketing, Marketing Automation, Marketing Tech/Integration, Marketing Vision | 0 comments
Gellinger / Pixabay
Email Marketing Personalization : The Ultimate Checklist
by Karen Talavera
12 13, 2018 | Posted in Email Marketing, Marketing Automation, Marketing Tech/Integration, Response Improvement | 0 comments
When asked to prioritize one capability that will be most important to marketing in the future, 33% of marketers answered “personalization.” Furthermore, 74% of marketers say targeted personalization increases customer engagement, and that they see an average increase of 20% in sales when using personalized experiences. That’s why Campaign Monitor partnered with Moveable Ink to create this Ultimate Email Marketing Personalization Checklist to help personalization reach humans, not just inboxes!
Email Marketing Sales Tips (my latest podcast interview)
by Karen Talavera
10 02, 2017 | Posted in Email Marketing, Marketing Automation, Marketing Vision, Messaging Strategy, Strategy | 0 comments
I was recently interviewed by Doug Morneau for his Real Marketing Real Fast Podcast and invite you to give it a listen. Here are some of the highlights we hit upon:
- Email is going through a massive renaissance
- Let behavior drive what you send. Track subscriber engagement with and response to your email, then follow up with messaging relevant to their content, offer and/or product interests
- Think in terms of normal human dialog vs. "blasting": talk to your subscribers, not at them!
- Have realistic expectations of what email can do. Use it to nurture and build relationships over time vs. expecting single messages to accomplish conversion in one fell swoop
- Understand your customer's journey and align email messaging to key points on it
Why Their Emails Get Delivered and Yours Don’t
by Karen Talavera
03 14, 2017 | Posted in Deliverability, Email Lists, Email Marketing | 1 comments
cattu / Pixabay
Teaching the Email Marketer How to Fish
by Karen Talavera
08 10, 2016 | Posted in Analytics, Email Marketing, Marketing Tech/Integration, Marketing Vision, Metrics | Measuring Results, Response Improvement | 0 comments
Lekies / Pixabay
Planning Your 2016 Email Program? Here’s a Step-by-Step Process for Success
by Karen Talavera
12 07, 2015 | Posted in Email Marketing, Messaging Strategy, Resources for Getting It Done, Response Improvement | 0 comments
Picography / Pixabay
Insights & Wisdom from the 2015 Email Evolution Conference
by Karen Talavera
02 10, 2015 | Posted in Deliverability, Email Marketing, Marketing Vision | 0 comments
Earlier this month I had the pleasure of joining many of my fellow email industry colleagues in Miami at the Email Evolution Conference. Hosted annually by the Direct Marketing Association’s Email Experience Council (eec), the event kicks off the email conference year by bringing brands, advocates, vendors and thought leaders together under the south Florida sun to discuss, debate and share innovations and pressing issues central to email marketing.
Here without further ado are key insights, wisdom and lessons learned (including my own) from this year’s event:
Game-Changing Insights for Your 2015 Email Marketing
by Karen Talavera
12 17, 2014 | Posted in Audience & List Growth, Creative, Email Lists, Email Marketing, Marketing Vision, Response Improvement | 0 comments
Inspiration from the 2015 Email "To-Do" Lists of Leading Brands
I'm just back from the MediaPost Email Insider’s Summit at Deer Valley in Utah ski country. Boasting record attendance and the active participation of big brands, the event is always a nexus for email marketing growth, expansion and innovation ideas. With attendees from Wendy’s, Office Depot, Amazon, Bank of the West, Angie’s List, American Airlines and countless other marquee brands, this time didn't disappoint. In short: everyone’s excited (and in some cases a little daunted by) the email marketing goals they aim to accomplish in the coming year. Here’s what’s on the 2015 “to-do” list of top marketers and should be on yours as well:
10 Emotionally-Provocative Email Subject Lines (and what you should learn from them)
by Karen Talavera
09 30, 2014 | Posted in Creative, Email Marketing, Response Improvement | 0 comments
One of the best ways to engage email subscribers is to connect with them emotionally, although this is often easier said than done. I have spoken and written many times about the importance of creating emotional resonance – either positive or negative – between your message and your audience. It's essential because without some sort of feeling connection to you, at least occasionally, subscribers will become bored by the purely practical often repetitive litany of subject lines cropping up in their inboxes (i.e. 20% savings this week!) and easily tune out.
Three MORE Email Marketing Improvement Challenges for 2014
by Karen Talavera
05 09, 2014 | Posted in Email Marketing, Marketing Vision | 0 comments
Last month we looked at three email marketing improvement challenges for 2014. This month I want to give you three more that can maximize email’s contribution to your bottom line. Although improving email open and click-through rates seems an ever-present task, I encourage you to expand your focus beyond mere campaign-by-campaign process metrics and try these program-level objectives on for size instead: 1) Increase Subscriber Engagement Truly increasing subscriber engagement with your email campaigns means much more than merely boosting open and click-through rates, although both are important measures of engagement. It means analyzing open and click-through reach – that is, the proportion of your subscriber base, among all subscribers, who have opened or clicked at least one message over a period of time.
Get Free Updates
Let’s Get Social
