Chances are you’ve invested a significant amount of time and money building your email marketing list, but are you taking care of it? What exactly should you be doing to ensure email address integrity and maintain list deliverability, and how often? And what’s the downside of not doing enough – or worse yet – doing nothing at all?

This recorded broadcast of Synchronicity Marketing’s Google+ Hangout on Air explores these questions and more with email marketing expert Austin Bliss, President and co-founder of FreshAddress (the leading experts in email deliverability, address hygiene and validation). Austin and I cover the gamut when it comes to email address verification, validation, correction and enhancement.

Learn why the care and feeding of your email list needs to become an ongoing priority, pitfalls to avoid, and resources for doing it right. If your company relies on email marketing as a major revenue channel and you want to avoid blacklisting, deliverability blocks and spam traps, this is MUST SEE VIDEO!