Showing posts tagged with: email maintenance
VIDEO: Email Marketing List Hygiene and Deliverability Essentials for Success (and Pitfalls to Avoid)
by Karen Talavera
04 21, 2014 | Posted in Email Lists, Email Marketing, Resources for Getting It Done | 0 comments
Chances are you've invested a significant amount of time and money building your email marketing list, but are you taking care of it? What exactly should you be doing to ensure email address integrity and maintain list deliverability, and how often? And what's the downside of not doing enough - or worse yet - doing nothing at all?