Synchronicity Marketing offers live and online Digital and Email Marketing training and certification programs for groups or individuals
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With over a decade of experience designing and teaching thousands of marketing professionals digital marketing strategy, performance improvement and implementation, Karen Talavera brings an enlightened approach to email and social media marketing education.
“Thanks for the outstanding 2-day Email Marketing Training & Performance Improvement Workshop. The curriculum and schedule of topics you prepared could not have been more perfectly suited for our business. Your program greatly enhanced NGF’s expertise in email marketing and we expect a larger and more engaged audience to result from your guidance. Karen, we won’t hesitate to recommend you to any business or organization looking to maximize their email and direct marketing efforts! “ - Kevin McLendon, Director of Database Services, The National Golf Foundation (NGF)
“This program was so comprehensive, current, engaging and essential! I can’t wait to get back to my office, review my notes, and start to integrate what I learned into our approach. I can’t believe I almost didn’t come – thank god I did!”
- Julie Hermann, State Street Financial
Karen has created and led hundreds of public and private seminars, workshops and training sessions for associations, agencies and Fortune 500 companies as well as for networking groups and solo-preneurs. She’s the expert inside the most popular email marketing certification and professional education programs available including those of the Direct Marketing Association (DMA), the Association of National Advertisers (ANA), MarketingProfs and the Online Marketing Institute (OMI).
Interested in email or social media marketing training from Karen? Read on to select the best option for you or your group:
If you can’t wait for a public seminar or have several employees, agents, clients or distributors to educate at once, private training is ideal for you.
You can come to us, we’ll go to you, or we’ll design a distance learning program via webinar or tele-seminar for your group.
Past clients include Texas Instruments, ServiceMaster, Experian, AAA, Chicago Convention and Tourism Bureau, Getty Images and more. Here’s what a few of the companies Karen has trained have had to say about her:
“Rarely do I come away from a seminar feeling 100 percent of the time was well spent. In fact, this might just be a first. A mega THANK YOU.” – Steve Cuno, Chairman, RESPONSE Prospecting & Loyalty Strategies
“This was one of the best classes I have attended. Karen, was excellent. She had tons of information, answered every question asked, and used examples in her exercises. I was very impressed.” – Maura Foley, Starwood Hotels & Resorts
“This is one of the best – really the BEST – presentations on social media I have seen. My mental overwhelm has been reduced. Thanks so much. I truly learned a lot!“ - Melinda Armstrong, Take Shape for Life
Most Popular Trainings
- Foundations in Email Marketing (1 Day)
All the basics from legal compliance to list building, crafting your offers, creating email messages, sending the campaign and tracking/measuring results.
Ideal for a quick refresher or newcomers to email marketing.
- Breakthrough Email Marketing Strategies (2 Days)
Including essential elements but going beyond the basics, this in-depth two day intensive explores advanced concepts in email such as automated and triggered messaging, dialog marketing, optimization testing and integration with other marketing channels.
Ideal for online marketing professionals, agencies or large companies with multiple email marketing managers.
- Digital Messaging & Creative Workshop (1 Day)
Take a deep dive in to the psychology of response with this course which goes beyond the basics of offer and message design. Explore how layout, copy, link strategy, forwarding, video and rich media can enhance your email and landing page performance. Hands-on critique of your email messages and response pages included!
Ideal for graphic designers, creatives and entrepreneurs.
The calendar fills fast. Call (561) 967-9665 to discuss the details of your in-house training session, or inquire online here.
With extensive experience designing and delivering on-demand online certification programs for organizations like the DMA, Marketing Profs and Online Marketing Institute, Synchronicity Marketing is your natural choice for online/distance learning development when it comes to email marketing.
“In my current position as Direct of Marketing for the Chicago Convention & Tourism Bureau (CCTB), I recently hired Karen for a variety of projects, most notably to create a series of educational webcasts on email marketing. Whether face-to-face or online, her passion for sharing her expertise comes across loud and clear.“ – Harvey Morris, Director of Marketing Chicago Convention & Tourism Bureau (CCTB)
Call (561) 967-9665 to inquire about having Karen develop your next online certification or distance learning program or inquire online
Spend a day with Karen Talavera in sunny South Florida in a relaxed yet state-of-the-art learning location near the beach. (Don’t want to or can’t travel? Harness the power of technology with a Virtual VIP Day! Ask how)
- Uninterrupted time to brainstorm and strategize your digital marketing plan
- Custom recommendations geared to your particular business or marketing challenges
- Personalized troubleshooting and Q&A to resolve your problems or pain points
- An active planning session designed to meet your online marketing objectives
- Instant feedback and live interaction in a results-oriented coaching context
- Next steps and defined action items so you move straight into implementing what you’ve learned – fast!
“Karen is a knowledgeable direct marketing professional. She met with us once for a day to get an overview for what our objectives were and then very shortly thereafter put together a comprehensive email marketing plan of action for us.” – Lori Keller, Pacifica Hotels
VIP Clients Come Away Knowing:
- How to devise effective email marketing strategies for specific marketing objectives
- Best practices for building, managing and growing an email marketing list
- Email and web site creative and copy writing approaches that work
- How to CONSISTENTLY attract a loyal following via social media and blogging
- How to turn online visitors into prospects and prospects into customers
- Online and email testing and optimization strategies that improve revenue
- MOST IMPORTANTLY…how to integrate their digital marketing efforts and translate them into SOLID results.
Call (561) 967-9665 or inquire here to learn more about a VIP Marketing Day!