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Showing posts tagged with: twitter

Social Media vs. Email Frequency: How Much is Too Much?

by Karen Talavera

07 19, 2011 | Posted in Email Marketing, Messaging Strategy, Social Media, Twitter | 0 comments

Social Media vs. Email Frequency

photo credit: katerha

This question was recently posed in a private online marketing group I belong to called Only Influencers: "If I can tweet five times a day, why can't I email five times a day?" Keep in mind Only Influencers is an invitation-only group of highly experienced and savvy digital marketers (most of the industry's "big names" in email already belong) from established and well-known brands, so they were not flippantly, but seriously, pondering the messaging norms we've come to think of as "acceptable" in different online marketing channels.  The question and the depth of discussion around it made me think, Why can't we? And if we can't or don't or won't, why not?  

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Using Social Media to Boost Your Email Marketing

by Karen Talavera

06 22, 2011 | Posted in Audience & List Growth, Email Marketing, Social Media | 0 comments

Social Media icons

photo credit: webtreats

I’m often asked what I believe to be the number one way to connect email and social media marketing.  Last month I tackled that question from the starting point of email.  This month I'm addressing it from the perspective of social media. Both connecting email to social and using social to strengthen and grow email matter because linking email and social media both ways is important. So if you have a strong or growing presence on Facebook, LinkedIn, Twitter or more, what’s the best way to leverage it for expanding your email program?  

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How to Identify Your Brand’s Biggest Fans on Your Email List

by Karen Talavera

09 16, 2010 | Posted in Customer Loyalty, Email Marketing, Social Media | 0 comments

Being Famous

photo credit: kozumel

On any email list, there will be three populations: the people who love you, the people who like you, and the group who are just hanging in there.  Last month I wrote about how to re-engage inactives, but this month I’d like to focus on a far more appealing sector: the people who love you. I call them brand loyalists.

So how do you figure out who's who?  Here are five ways to identify brand loyalists on your email list:
  1. They open more than 80% of your emails.  Brand loyalists keep an eye peeled for what you have to say, so when you show up in the inbox they’re curious enough to open and at least skim your message, even if they’re not in the market to buy or respond right then and there.  

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Twitter Step-by-Step: Building Follows & Engagement

by Karen Talavera

08 26, 2010 | Posted in Digital Marketing, Marketing Vision, Social Media, Twitter | 0 comments

Figuring out whom to follow on Twitter can be time-consuming.  With over 75 million Twitter accounts, how on earth do you figure out who you have anything in common with?  It’s easy to feel overwhelmed before even getting started. Twitter, however, is all about engagement, so it pays not to dilly-dally but instead, jump in and begin making those connections.  Here’s a three-step process to instantly see who shares your interests so you can decide who to follow and get the conversations flowing!  

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