Blog
Your 3-Step Plan to Continuous List Growth & Engagement (part 3)
by Karen Talavera
08 26, 2010 | Posted in Audience & List Growth, Digital Marketing, Email Lists, Email Marketing | 0 comments
Your 3-Step Plan to Continuous List Growth & Engagement (part 2)
by Karen Talavera
08 26, 2010 | Posted in Audience & List Growth, Digital Marketing, Email Lists, Email Marketing | 1 comments
It’s been said before and it bears repeating; when it comes to those traditional three pillars of direct response marketing “the gold is in your list”. So, it pays to treat it like the treasure it is. In Part 1 of this series I explored ways to attract new prospects to your list. Still, the reality for many marketers and business owners is that the majority of their email list subscribers are customers, not prospects. They are people with whom we have an existing (and hopefully, positive) business relationship. All the more reason to protect your treasure. Yet that Achilles heel of email customer lists remains: it seems impossible to get the email addresses for 100% of your customers. With few exceptions, (say, you sell only online and email address is required on every sale) some customers are just never going to hand over their closely guarded email address (or the specific address you want). Others now prefer to communicate with you on social media (largely Facebook and Twitter). Still more are happy to stay old school – they want phone and direct mail communication. Send ‘em their catalogs and coupons and they’re content.
Your 3-Step Plan to Continuous List Growth & Engagement (part 1)
by Karen Talavera
08 26, 2010 | Posted in Audience & List Growth, Digital Marketing, Email Lists, Email Marketing | 2 comments
Since the infancy of direct response marketing, a targeted, captive audience has been the key to success. It didn't take long for the "list" to become king. While your list may remain the most powerful pillar of your direct response effort, naturally you also need strong, motivating offers and spot-on creative to go with it. Still, without the ability to reach the right people, the most enticing offers and the most exceptional creative takes you nowhere. In online marketing, when it comes to lists the email marketing list reigns supreme . Still, for most email marketers, achieving continual email list growth is the Achilles heel of email marketing. This coin of a dilemma has two sides, neither of which is pretty:
Get Free Updates

Engage with Karen
Categories
- Analytics
- Audience & List Growth
- Blog Marketing
- Content Marketing
- Creative
- Customer Loyalty
- Data Compliance and Protection
- Deliverability
- Digital Marketing
- Email Lists
- Email Marketing
- Events
- Graphic Design
- Lead Generation
- Marketing Automation
- Marketing Tech/Integration
- Marketing Vision
- Messaging Strategy
- Metrics | Measuring Results
- Multi-Channel Marketing
- Resources for Getting It Done
- Response Improvement
- Social Media
- Strategy
- Targeting & Segmentation
- Uncategorized
Archives
- October 2020 (1)
- August 2020 (1)
- December 2019 (1)
- January 2019 (1)
- December 2018 (3)
- January 2018 (1)
- October 2017 (2)
- May 2017 (1)
- April 2017 (1)
- March 2017 (1)
- August 2016 (1)
- May 2016 (2)
- December 2015 (1)
- November 2015 (1)
- August 2015 (1)
- July 2015 (1)
- May 2015 (1)
- February 2015 (1)
- December 2014 (1)
- November 2014 (1)
- September 2014 (1)
- August 2014 (2)
- May 2014 (1)
- April 2014 (2)
- February 2014 (1)
- January 2014 (1)
- December 2013 (1)
- November 2013 (1)
- October 2013 (1)
- September 2013 (1)
- August 2013 (1)
- July 2013 (1)
- June 2013 (1)
- May 2013 (1)
- April 2013 (1)
- March 2013 (1)
- January 2013 (1)
- December 2012 (1)
- October 2012 (1)
- August 2012 (1)
- July 2012 (1)
- June 2012 (1)
- May 2012 (1)
- April 2012 (1)
- March 2012 (1)
- September 2011 (2)
- August 2011 (2)
- July 2011 (2)
- June 2011 (2)
- May 2011 (2)
- April 2011 (2)
- March 2011 (1)
- February 2011 (1)
- January 2011 (1)
- December 2010 (2)
- November 2010 (2)
- October 2010 (2)
- September 2010 (2)
- August 2010 (11)