Blog
Is Email The Cinderella of Your Marketing?
by Karen Talavera
10 31, 2013 | Posted in Email Marketing, Marketing Vision | 0 comments
This faithful servant deserves to be treated like royalty instead. Here's why . . .
After over a decade in successful use there is abundant proof that email is not only the connective tissue of all data-driven marketing but also the revenue-producing juggernaut of digital efforts. Yet despite claiming the highest ROI of all direct marketing channels at 28.5%1, the highest driver of online conversions2 and the number two spot (second only to search) in new customer acquisition3 email marketing is still too often swept out of sight, called upon only when we need miracles worked. In over a decade of experience with the channel, I am too frequently surprised and dismayed that email is not receiving nearly the attention and investment it economically deserves.Three Big Mistakes to Avoid When Hiring Help
by Karen Talavera
09 10, 2013 | Posted in Digital Marketing, Marketing Vision, Resources for Getting It Done | 0 comments
After focusing on specific email marketing conundrums over the past several months, the Enlightened eMarketing blog is taking a breather to focus on a major business conundrum we all face: hiring effective help. This month's guest post on the topic is courtesy of small business optimizer Melanie Benson Strick (pictured here). Melanie's advice isn't just for small businesses: whether you're a solo-preneur, small local enterprise, entrepreneurial start-up, or marketing professional in a large company, everyone eventually needs to hire help. (As you know, here at Synchronicity Marketing we offer digital and email marketing help: if you're wondering how we can become part of your Dream Team let's talk).
Why Email is a 2013 Marketing Essential & 5 More Email Results-Boosters
by Karen Talavera
01 14, 2013 | Posted in Email Marketing, Marketing Vision, Messaging Strategy, Response Improvement | 0 comments
If you’re like a growing majority of businesses, you've discovered email as the “go to” channel for rapidly accelerating leads into sales, increasing customer engagement and generating revenue on demand. Enterprises of all kinds engage in email marketing not only because it works, but because it works phenomenally well and fast. There is simply no doubt that email marketing is thriving when you consider these compelling facts:
Top Five Ways to Boost Email Marketing Results and Impact in 2013
by Karen Talavera
12 18, 2012 | Posted in Email Marketing, Marketing Vision, Response Improvement | 1 comments
There couldn’t be a better time to strategize final changes and improvements to your 2013 email marketing programs as you ready them for launch. In fact, while many of your new year’s email plans may be firmly sketched out, it’s not too late to give them a final polish with these insights and tweaks. Knowing where to amplify, adjust or even contract can take your email marketing programs from “ho-hum” to significantly greater impact on your bottom line in 2013.
Here are my top five recommendations for boosting email marketing results and impact in the coming year. Stay tuned in January for even more ideas to make 2013 your email program’s most successful year yet!Three Email Marketing Bottom-Line Success Metrics No Program Should Be Without
by Karen Talavera
10 11, 2012 | Posted in Email Marketing, Marketing Vision, Metrics | Measuring Results | 1 comments
Trial, Tactical or Strategic: How Mature is Your Digital Marketing?
by Karen Talavera
06 29, 2012 | Posted in Digital Marketing, Marketing Vision, Multi-Channel Marketing | 0 comments
There’s a clear correlation between the stage of your organization's digital marketing "maturity" and the effectiveness of your online marketing programs. By "maturity," I mean the level of your organization's sophistication in digital marketing. Most organizations fall into one of three distinct stages at any point in time:
Email Like It’s 2012, Not 1999
by Karen Talavera
03 18, 2012 | Posted in Email Lists, Email Marketing, Marketing Vision | 0 comments
Given that all things Internet seem to move at the speed of light and come or go overnight, it’s fairly impressive to see commercial email marketing approaching its fifteenth birthday. I remember first becoming involved in email in 1999 and being impressed then with what was creatively and technically possible – even though dial-up Internet connections still outnumbered broadband! Although anti-spam software and abuse-prevention delivery rules have often thwarted the channel’s technical capabilities (even since its early years - video in email was possible in 2000), there is no excuse to still be mailing like it’s 1999.
Creating Emotional Connections in Online Marketing (part 2)
by Karen Talavera
07 28, 2011 | Posted in Audience & List Growth, Digital Marketing, Lead Generation, Marketing Vision | 1 comments