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Viewing posts categorised under: Response Improvement

Should You Ask for Email Permission or Forgiveness?

by Karen Talavera

06 30, 2013 | Posted in Email Lists, Response Improvement | 6 comments

You’ve probably heard the familiar saying “It’s better to ask for forgiveness than permission”. All too often I hear from many marketers and business owners who find themselves in this unfortunate position when either just starting their email marketing programs or trying to build their lists. This month’s email marketing conundrum explores the problem of how to begin sending to a “never-been-emailed” list, especially if it contains email addresses that may have been obtained without clear permission or were gathered offline such as from business cards, membership lists you have access to, contest entry forms, prize drawings at events, LinkedIn, etc.  

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Why Email is a 2013 Marketing Essential & 5 More Email Results-Boosters

by Karen Talavera

01 14, 2013 | Posted in Email Marketing, Marketing Vision, Messaging Strategy, Response Improvement | 0 comments

5 Email Results Boosters for 2013 If you’re like a growing majority of businesses, you've discovered email as the “go to” channel for rapidly accelerating leads into sales, increasing customer engagement and generating revenue on demand.  Enterprises of all kinds engage in email marketing not only because it works, but because it works phenomenally well and fast. There is simply no doubt that email marketing is thriving when you consider these compelling facts:  

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Top Five Ways to Boost Email Marketing Results and Impact in 2013

by Karen Talavera

12 18, 2012 | Posted in Email Marketing, Marketing Vision, Response Improvement | 1 comments

 Top 5 Ways to Boost Email Marketing Results and Impact for 2013There couldn’t be a better time to strategize final changes and improvements to your 2013 email marketing programs as you ready them for launch. In fact, while many of your new year’s email plans may be firmly sketched out, it’s not too late to give them a final polish with these insights and tweaks. Knowing where to amplify, adjust or even contract can take your email marketing programs from “ho-hum” to significantly greater impact on your bottom line in 2013.

Here are my top five recommendations for boosting email marketing results and impact in the coming year. Stay tuned in January for even more ideas to make 2013 your email program’s most successful year yet!  

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Driving Better Email Response: What Makes Subscribers Say “YES!” ?

by Karen Talavera

08 31, 2012 | Posted in Digital Marketing, Email Marketing, Response Improvement | 2 comments

Better Email Response

What exactly makes people respond to your email marketing offers? What is it precisely that makes them engage and buy from you? And how does knowing these things help you drive better email response? It’s the sixty-four-million-dollar question asked of all advertising and marketing. While the fundamentals of what makes us want to transact with a company or say yes to one offer over another remain relatively the same across channels, how marketers employ specific tactics can vary drastically from channel to channel.  

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